Senior Officer: Western Cape Regional Marketer at University of the Free State

Duties and responsibilities:

The responsibilities for this position will include, but are not limited to:

• Develop, maintain, and implement recruitment strategies aligned with institutional objectives, contributing to the university’s Vision 130 as part of the Directorate’s team.
• Visit identified schools' career exhibitions and engage with parents in the Western Cape Province to deliver presentations and disseminate recruitment information with a focus on identifying and recruiting top achievers from the targeted groups.
• Explore and advise on possible markets for postgraduate initiatives.
• Attend selected recruitment activities outside official office hours as per the Recruitment Plan and on request of the Director: Student Recruitment Services.
• Engage with top achievers and their parents on and off campus to advise on career choices based on their academic achievement levels and career aspirations. 
• Foster relationships with internal stakeholders, schools, community organisations, and other stakeholders to increase the recruitment of prospective students from underrepresented groups.
• Provide advisory and reference services to prospective students.
• Gather data analytics to inform recruitment decisions for discussions during the Directorate’s strategic planning sessions.
• Identify, approve, and evaluate sponsorship opportunities, ensuring measurable return on investment.
• Responsible for the financial management of the entities under your control.
• Manage the use of the university assets allocated to you effectively. 

    
Inherent requirements:

• A Bachelor’s degree or a B-Tech degree on NQF Level 7 in Marketing, Communication, Education, or Psychology (Counselling or Educational Psychology). 
• A minimum of three (3) years of relevant working experience in the higher education sector (in Student Recruitment) or high school environment.
• A proven track record of working with schools in the Western Cape province in Quintile 5, Quintile 99, and private schools.
• A valid driver’s license (attach).
• The candidate must be based in Cape Town.

Recommendations:

• Three (3) years of relevant experience in higher education, especially in student recruitment/school liaison.
• Honours degree on NQF Level 8 in Marketing, Communication, Education or  Psychology (Counselling or Educational Psychology).
• Knowledge of the higher education landscape and the high school environment, focusing on Quintile 5, Quintile 99, and private schools in the Western Cape Province. 
• A clear understanding of how to communicate or engage with Gen Z.