Senior Paid Media Specialist - Meta Ads at Kontak Recruitment

• If Meta is where you live and Google is a language you also speak fluently, this one is for you.
• You will be the Meta specialist within a pod, owning campaign strategy and execution across a group of accounts while bringing Google in as a strong secondary channel. This is not a role where you hand your results to someone else to present. You will be reading your own data in Looker Studio, pulling out the insights that actually mean something and taking them directly to clients who are switched on and expect a real conversation. The agency has also started plugging AI into the reporting and optimisation workflow, so the admin side of month-end is getting lighter and the strategic side is where your energy goes.

What's in it for You

• Hybrid working model with 3 days in office
• Flexible hours with early finishes on Fridays (2:30 p.m.)
• No micromanagement, no hourly check-ins, just trust that you will get the work done
• Direct client relationships and real ownership over your accounts
• A business actively investing in AI tools to take the grunt work off your plate
• Medical aid, GAP cover and pension contributions after probation
• Generous leave

Minimum Requirements

• 4 or more years of hands-on paid media experience with Meta Ads as your primary platform
• Solid Google Ads capability as a secondary channel
• Strong working knowledge of Meta Ads Manager, pixel setup, conversion events and audience strategy
• Hands-on experience with GA4, Google Tag Manager and Looker Studio
• A firm grasp of attribution models and what the numbers are actually telling you
• Confident communicating with clients who know their stuff
• Self-directed, pressure-resilient and wired to help the team win, not just your own queue

Key Responsibilities

• Owning Meta Ads campaign strategy and execution across a portfolio of accounts
• Managing Google Ads campaigns as a secondary channel within your pod
• Setting up and troubleshooting pixel tracking, conversion events and audience segments
• Interpreting Looker Studio dashboards to extract three to four meaningful monthly insights per client
• Presenting results and optimisation recommendations directly to clients
• Partnering with the creative team to align ad messaging with what the data is telling you
• Keeping a sharp eye on platform changes, policy updates and what is actually working in the Meta ecosystem right now
• Showing up for teammates when they need a hand, because that is how this team wins