Senior Paid Specialist at Hollywoodbets

Responsibilities

• We have an amazing opportunity for a Senior Paid Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring:

• Min 3-5 Years’ Experience in PPC

A bonus to have:

• Degree or Diploma in Marketing, Digital Technologies, or relevant field

What You’ll Do For The Brand:

• Develop and oversee the Google Ads strategy to achieve business objectives (sales, leads, brand awareness).
• Identify growth opportunities across Google Search, Display, YouTube, Performance Max, and Shopping campaigns.
• Develop and execute paid search strategies aligned with overall marketing and business goals.
• Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
• Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
• Lead, train, and mentor a team of PPC/Google Ads specialists.
• Delegate campaign management tasks and ensure team members are hitting performance targets.
• Conduct regular performance reviews and create career development plans.
• Accountable for the Google Ads budget and allocations effectively across campaigns, regions, and products.
• Foster collaboration, knowledge sharing, and innovation within the team.
• Forecast budgets, monitor budget pacing, and adjust for seasonal fluctuations.
• Ensure efficient use of resources, balancing in-house capabilities with agency/contractor support if needed.
• Collaborate with developers to optimize landing pages, tracking pixels, and site speed.
• Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
• Develop compelling and targeted ad copy that aligns with campaign goals.
• Ensure proper tracking and implement analytics to measure and report on campaign performance.
• Regularly monitor and adjust keyword lists to optimize for performance and relevance.
• Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
• Implement bid strategies to maximize ROI and achieve campaign objectives.
• Analyze campaign performance data using analytics tools.
• Provide insights and recommendations based on performance metrics.
• Generate regular reports to update stakeholders on key performance indicators (KPIs).
• Stay informed about industry trends, changes in search algorithms, and competitor activities.
• Adjust strategies based on market changes and maintain a competitive edge.
• Efficiently manage campaign budgets and allocate resources based on performance and priorities.
• Identify opportunities for budget optimization and reallocation.
• Work closely with cross-functional teams, including marketing, design, and analytics.
• Communicate effectively to align paid search efforts with overall marketing strategies.
• Collaborate with external agencies or vendors when necessary.
• Stay updated on industry best practices, tools, and trends.
• Recommend and implement new strategies and technologies to enhance campaign performance.
• Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
• Plan and execute A/B tests to optimize various elements of campaigns.
• Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
• Ensure compliance with advertising policies and guidelines on different platforms.
• Perform regular quality checks to ensure accurate campaign setup and tracking.

 What You’ll Bring To The Team:

• Strong verbal and written skills
• Interprets organizational strategy and translate this into tactical action plans
• Follow process in order to ensure high quality output
• Approaches own work with dedication and high sense of responsibility
• Consistently delivers required business results and meet deadlines
• Attuned to the needs of the market and developments
• High attention to detail
• Good communication skills