Senior Product Manager - Digital at The South African Broadcasting Corporation (SABC)

KEY PERFORMANCE INDICATOR 

PRODUCT STRATEGY & DEVELOPMENT  

• Own and lead the digital ad product roadmap (display, video, native, programmatic, sponsorship, branded content, data-driven solutions). 
• Translate audience insights, market demand, and competitor benchmarks into monetisable, differentiated solutions.  
• Scope and launch new formats across OTT/CTV, websites, apps, and cross-platform bundles in collaboration with Technology, Content, and AdOps. 
• Define and enforce pricing models and packaging frameworks in consultation with Sales Intelligence and Finance. 
• Ensure first-party data products and audience-led offerings are developed and monetised effectively. 

REVENUE GROWTH & ENABLEMENT  

• Drive adoption of digital products through reseller partners (MediaMark, MediaNorth, 365Digital) and internal Sales Specialists. 
• Develop high-impact sales collateral, training programmes, and pitch materials to empower frontline sales. 
• Partner with Creative Solutions and AdOps to ensure campaigns deliver on product promises. 
• Track and optimise product performance to achieve revenue targets, yield improvement, and market share growth. 

MARKET RESEARCH & INTELLIGENCE  

• Continuously scan OTT/CTV, programmatic, and local publisher markets (News24, Arena, IOL, etc.) to identify opportunities, threats, and trends. 
• Benchmark against global leaders (YouTube, Netflix Ads, TikTok, Spotify, Showmax). 
• Provide insights to the Head of Sales and Executive Team to guide digital transformation and strategy. 
• Anticipate shifts in advertiser demand (e.g., privacy, data, programmatic trading models). 

GOVERNANCE, RISK & COMPLIANCE  

• Ensure all digital ad products comply with SABC policies, PFMA requirements, and industry regulations. 
• Build and maintain pricing governance, approval workflows, and audit-ready controls across sales channels. 
• Proactively identify and mitigate revenue leakage risks, ensuring contractual and reporting integrity. 
• Partner with Finance and Legal on trade deals, rate cards, and reseller agreements. 

STAKEHOLDER & CLIENT MANAGEMENT   

• Build strong relationships with agencies, advertisers, and adtech partners to co-create innovative digital solutions. 
• Represent SABC Digital at industry forums, client workshops, and trade marketing events to position SABC as a digital leader. 
• Champion client-first innovation and ensure feedback loops are embedded in product design. 
• Collaborate with Radio, TV, and Sport Product Managers to design integrated cross-platform packages. 

LEADERSHIP & COLLABORATION  

• Provide product leadership across Sales, AdOps, Strategy, Marketing, and Tech. 
• Mentor Product Managers and Digital Sales Specialists in product knowledge and market positioning. 
• Foster a culture of innovation, accountability, and continuous improvement. 
• Champion cross-platform bundling and ensure alignment with SABC’s commercial strategy.

FORMAL QUALIFICATIONS: 

• NQF 6/7 degree/diploma in Marketing, Media, Digital Business, or equivalent. 
• Supplementary training in Digital Advertising, Programmatic, OTT/CTV, or AdTech preferred. 

EXPERIENCE: 

• 5-7 years in digital media product management, adtech, or digital sales leadership. 
• Proven track record in developing, launching, and commercialising digital ad products at scale. 
• Strong knowledge of OTT/CTV, website monetisation, programmatic ecosystems, and first-party data strategies