Senior Copywriter (Fixed-Term Contract) at Le Creuset

• The main purpose of the Senior Copywriter role is to create on-brand, persuasive written content for various marketing and advertising materials. The Senior Copywriter is responsible for ensuring the high-quality output of copy for Content Studio purposes and contributing to the overall brand messaging. This successful candidate should be highly organised with a meticulous attention to detail. Note that this is a 6-month Fixed-Term Contract role.

Ingredients: Key Responsibilities
Campaign Messaging and Copy Development

• Develop campaign messaging, creative rationales and copy for product launches, seasonal campaigns, promotions and ongoing brand activity.
• Interpret briefs and translate campaign concepts and objectives into clear, engaging and audience-appropriate copy.
• Develop product and collection storytelling that communicates key features, benefits and brand value.
• Ensure messaging and tone of voice remain consistent across campaigns and customer touchpoints.
• Refine and strengthen existing copy to improve clarity, relevance, engagement and effectiveness.

Multi-Channel Content Creation

• Write and adapt copy for digital, ecommerce, retail, print, PR and corporate communications.
• Develop content for websites, product pages, landing pages, email campaigns, paid media, social media and digital advertising.
• Create copy for video scripts, reels, captions, banners, infographics, recipes and recipe cards.
• Develop copy for retail and print assets, including point-of-sale materials, brochures, posters, packaging, signage, advertisements and in-store campaigns.
• Produce brand and corporate content, including press releases, presentations, reports, training materials and internal communications.

International Adaptation and Localisation

• Adapt global campaign messaging and content for regional markets while maintaining the integrity of the brand and core campaign idea.
• Ensure copy reflects local terminology, cultural context, product availability, measurements and market requirements.
• Prepare copy for translation and collaborate with regional teams to address local content needs.
• Maintain consistency across global and local communications while making appropriate market-specific adaptations.

Editing, Proofreading and Quality Control

• Edit and proofread copy to ensure accuracy, clarity, grammar, spelling, tone of voice and consistency.
• Review copy within designed artwork and final assets to ensure content is complete, accurate and aligned with the brief.
• Check product information, claims, measurements and other content details.
• Incorporate feedback and manage copy amendments throughout review and approval processes.
• Identify content gaps, inconsistencies and errors, taking responsibility for resolving these before final delivery.
• Maintain high standards of quality across all Global Content Studio copy deliverables.

Collaboration and Project Delivery

• Work closely with marketing, brand, ecommerce, PR, design, creative and regional teams to deliver effective communications.
• Clarify briefs, confirm requirements and identify missing information before or during copy development.
• Manage multiple projects, feedback rounds and competing deadlines while maintaining quality and attention to detail.
• Take ownership of copy deliverables from initial development through to final review.
• Provide copywriting and editorial support across a variety of projects and Content Studio requirements.

Digital Content and Optimisation

• Apply digital content best practices when developing copy for websites, ecommerce platforms and online campaigns.
• Incorporate SEO requirements, including relevant keywords, product content, page copy and metadata, where applicable.
• Ensure content is clear, engaging, audience-focused and appropriate to the platform and customer journey.
• Keep up to date with copywriting, content, digital and communication best practices relevant to the role.

The Perfect Blend:
What We’re Looking For

• Relevant qualification in Copywriting, English, Journalism, Marketing, Communications or a related field.
• Demonstrable copywriting experience across a range of marketing and communication channels.
• Experience working with brand guidelines, creative briefs, feedback processes and multiple stakeholders.
• Experience in ecommerce, product marketing, retail or international brand communications would be advantageous.
• Microsoft Office applications.
• Proofreading and editing tools.
• Task and project management platforms 
• SEO and digital content tools.
• AI-assisted writing tools, where appropriate and in line with brand and business guidelines.
• Relevant digital platforms and content management systems.