Social Content Creator at Publicis Groupe

• We are building a connected, future-fit agency model that brings together creativity, intelligence, data, technology, AI and world-class execution around the customer. For a Social Content Creator, that means the opportunity to create work that moves at the speed of culture - from always-on content and reactive moments to product storytelling and integrated campaigns - while helping evolve how social-first creativity is made at scale.

Responsibilities

SOCIAL-FIRST CONTENT & CONCEPTING

• Conceptualise and create engaging, platform-native social content rather than simply adapting traditional advertising.
• Develop ideas for posts, reels, short-form video, stories, carousels, social series, reactive content and campaign extensions.
• Write compelling captions, headlines, hooks, scripts and calls-to-action that are appropriate to the platform and audience.
• Develop social-first creative concepts from brief through to execution and contribute meaningfully to brainstorms and creative reviews.
• Generate fresh ideas for always-on content as well as larger integrated campaigns.

PLATFORM, CULTURE & COMMUNITY

• Stay closely connected to South African culture, social trends, creators, entertainment, conversations and emerging content formats.
• Understand what makes content relevant to different social audiences and how brands should behave across different platforms.
• Identify appropriate opportunities for topical, reactive and culturally relevant content, distinguishing genuine brand relevance from trend-chasing.
• Monitor evolving platform behaviours, formats and creative best practice and translate these into useful ideas for the brand.

TELCO, PRODUCT & COMMERCIAL CONTENT

• Create content across telecommunications products, services, offers, promotions and brand initiatives.
• Translate product and technical information into clear, compelling and consumer-friendly communication.
• Build a strong understanding of the client's products, customers, competitors and commercial priorities.
• Work confidently across high-volume retail, promotional, product and brand content while maintaining accuracy in offers, pricing and product messaging.
• Balance commercial requirements with engaging, culturally relevant social storytelling.

CRAFT, COPY & EXECUTION

• Protect the brand's tone of voice, creative standards and visual consistency across every piece of content.
• Partner closely with Designers and Art Directors so copy, visual language, motion and platform behaviour work together as one idea.
• Develop and refine short-form video concepts, scripts and content structures that are clear, entertaining and executable.
• Present and rationalise creative ideas internally, and where required, in client reviews.
• Take feedback constructively and implement amendments quickly and accurately.

COLLABORATION & DELIVERY

• Work as part of an integrated team across Creative, Social Media, Community Management, Strategy, Client Service, Media, Production and Technology.
• Manage several briefs and deliverables simultaneously, maintaining momentum in a fast-moving, high-volume environment.
• Collaborate proactively, communicate clearly and take accountability for deadlines, quality and final delivery.
• Bring ideas forward without waiting for every opportunity to arrive through a formal brief.

AI, INNOVATION & CONTINUOUS LEARNING

• Use AI and prompting tools responsibly to support ideation, research, creative exploration and content development.
• Stay curious about emerging creative technology, platform tools and new production approaches that can improve quality, relevance or speed.
• Apply new tools with judgement: speed and efficiency should never come at the expense of accuracy, originality or brand integrity.

Qualifications

EXPERIENCE & CAPABILITY

Essential

• Mid-level social content creation experience, ideally within an advertising, creative, digital or social agency environment.
• Previous telecommunications / telco account experience.
• Demonstrable experience creating social-first content for major consumer brands.
• A strong portfolio showcasing social and digital creative work.
• Strong conceptual thinking and copywriting capability.
• Experience developing content across multiple social platforms and working in fast-paced, high-volume environments.
• Excellent written communication, grammar and attention to detail, with the ability to manage multiple briefs and deadlines simultaneously.

Advantageous

• Experience on large South African consumer accounts and with reactive or real-time content.
• Experience developing short-form video concepts and scripts.
• Understanding of paid and organic social, and experience working with Community Management and Social Strategy teams.
• Working knowledge of AI and prompting tools for creative ideation, research and content development.

WHAT WE'RE LOOKING FOR

• A social-first thinker who understands the pace and complexity of a telco account.
• Highly creative, commercially aware and culturally connected.
• Able to simplify complex information into engaging content without losing accuracy.
• Comfortable with changing priorities, multiple briefs and tight timelines.
• Accountable, collaborative, receptive to feedback and able to move quickly into the next iteration.
• Proactive, detail-oriented and committed to protecting the quality and integrity of the work.

PORTFOLIO REQUIREMENT

Applicants must provide a portfolio demonstrating strong social-first creative work, preferably including:

• Telco, product or promotional content.
• Always-on social and campaign content.
• TikTok / Reels / short-form video concepts and scripts.
• Social copy, captions and platform-specific creative executions.
• Reactive or culturally relevant work across more than one social platform.