Fresh Jobs at Publicis Groupe

• We are looking for a talented and highly detail-oriented CM360/Ad Ops Specialist to join the Studio One media team, supporting Toyota South Africa across campaign trafficking, tracking, measurement and quality assurance.

In Partnership With

• Business Unit Director
• Performance Lead
• Hybrid Media Strategist
• Digital Media Planner
• Programmatic and Social Specialists
• Media Buying Team
• Client Service and Creative Teams
• Publicis Media Advertising Operations Team
• GTM and implementation teams

Role Purpose

• The CM360 Ad Operations Specialist is responsible for managing end-to-end CM360 ad serving, trafficking and campaign tracking across Studio One digital activity. The role translates planner tracking briefs into accurate campaign setups, ensures creative and tracking implementation is correct across placements, and maintains CM360 as a reliable source of truth for performance, reporting and billing alignment.
• This is a hands-on specialist role for someone who understands the detail behind accurate digital measurement. The successful candidate will own campaign implementation, Floodlight and conversion tracking, campaign QA, discrepancy monitoring, troubleshooting, IAS compliance, pacing and tracking consistency across the Toyota portfolio.

Responsibilities

Key Responsibilities

CM360 campaign setup and trafficking

• Manage end-to-end CM360 ad serving and campaign trafficking across digital platforms.
• Receive and interpret tracking briefs from planners and translate them into accurate campaign setups.
• Set up campaigns, placements, creatives and tracking structures correctly within CM360.
• Tag and traffic creative per platform, ensuring that each asset is assigned the correct impression tracker, click tracker, Floodlight activity and third-party tag.
• Confirm that all assets are live, serving correctly and aligned with approved campaign requirements.

Tracking and measurement

• Own Floodlight setup and conversion tracking across relevant campaigns.
• Work with GTM and implementation teams to ensure tags are correctly deployed and firing.
• Maintain clear and consistent campaign taxonomy, naming conventions and tracking structures.
• Ensure CM360 tracking supports accurate campaign measurement and aligned reporting outputs.
• Identify tracking gaps or implementation risks before campaigns go live.

Quality assurance and troubleshooting

• Conduct detailed pre-launch and live-campaign QA across campaign setup, creative trafficking and tracking implementation.
• Monitor discrepancies between CM360 and media-platform reporting.
• Investigate tracking, serving and data-quality issues and implement or coordinate fixes.
• Validate that impression, click, Floodlight and third-party tracking is functioning correctly.
• Escalate material measurement, reporting or financial risks early and clearly.

IAS, brand safety and verification

• Ensure campaigns meet IAS requirements for viewability, brand safety and verification.
• Confirm that creatives and placements are correctly tagged for verification requirements.
• Monitor delivery against relevant IAS metrics and flag compliance or performance issues.
• Work with internal teams and partners to resolve verification and tagging issues.
• Campaign delivery, reporting and billing alignment
• Monitor delivery and pacing within CM360.
• Maintain CM360 as the source of truth for campaign performance, reporting and billing alignment.
• Work with planners, specialists, buying and reporting teams to ensure consistent data outputs.
• Support reconciliation by identifying discrepancies between planned, served, platform-reported and billed activity.
• Maintain accurate implementation records and documentation across campaigns.

Process and best-practice ownership

• Maintain CM360 implementation best practices across the Studio One portfolio.
• Promote correct use of impression trackers, click trackers, Floodlights, third-party tags and trafficking structures.
• Help improve campaign setup, QA and tracking workflows across the wider team.
• Provide clear guidance to planners and specialists where briefs or tracking requirements are incomplete.
• Stay current with platform, tracking, privacy and verification changes relevant to the role.

Required Experience and Skills

• Strong hands-on experience using Campaign Manager 360 (CM360).
• Experience in digital ad trafficking, campaign setup and ad serving.
• Strong knowledge of impression tracking, click tracking, Floodlights and conversion measurement.
• Experience with third-party tags, campaign QA and troubleshooting.
• Working knowledge of IAS, including viewability, brand safety and verification.
• Ability to monitor campaign pacing, delivery and reporting discrepancies.
• Strong attention to detail and confidence working with complex campaign structures.
• Strong administration, documentation and time-management skills.
• Ability to work across multiple campaigns, deadlines and stakeholders.
• Clear communication skills and the confidence to raise risks, challenge incomplete briefs and drive resolution.

Advantageous Experience

• Experience working with GTM and implementation teams.
• Experience within an automotive, retail or other high-volume campaign environment.
• Experience supporting large-scale brand, launch, sponsorship, always-on and performance campaigns.
• Understanding of wider programmatic, paid social and publisher implementation workflows.
• Experience aligning ad-server, media-platform, reporting and billing data.

Ideal Candidate Profile

• The ideal candidate is methodical, highly organised and detail-obsessed. They take ownership of campaign accuracy, understand the financial and reporting risks created by weak implementation, and are comfortable working through technical problems until they are resolved.
• They are not simply a tag issuer or campaign loader. They understand how trafficking, tracking, verification and measurement work together, and they can explain issues clearly to planners, specialists and internal partners. When something is not serving, tracking or reconciling correctly, they want to understand why and get it fixed.

What You Can Expect in an Average Week

• Attend key briefings, status meetings and integration meetings with agency partners.
• Review tracking briefs and confirm that all required campaign information has been supplied.
• Build, traffic and QA campaigns, placements and creative within CM360.
• Create and validate impression trackers, click trackers, Floodlights and third-party tags.
• Work with GTM and implementation teams to confirm deployment and firing.
• Monitor live activity, pacing, serving and CM360-to-platform discrepancies.
• Review IAS requirements and resolve viewability, brand-safety or verification issues.
• Support reporting and billing alignment through accurate CM360 data and documentation.
• Troubleshoot implementation issues and communicate risks or required actions early.
• Maintain campaign taxonomy, tracking consistency and implementation best practices.

Qualifications

• Relevant Google Marketing Platform or Campaign Manager 360 certification is advantageous.
• Additional qualifications in digital marketing, analytics, ad operations or measurement are advantageous.

Experience

• At least 3-5 years of relevant digital ad operations, campaign management or trafficking experience.
• Demonstrable hands-on CM360 experience is required.

Hard Skills

• Campaign Manager 360 setup, trafficking and campaign management.
• Floodlight and conversion-tracking implementation.
• Impression, click and third-party tag management.
• Campaign QA, discrepancy analysis and troubleshooting.
• IAS implementation and monitoring.
• Strong numerical and analytical ability.
• Strong digital administration and documentation skills.
• Advanced Microsoft Excel, PowerPoint, Word, Outlook and web-based application skills.
• Ability to interpret technical requirements and translate them into accurate implementation.
• Clear written and verbal business communication.

Soft Skills

• Takes ownership and follows work through to completion.
• Is highly detail-oriented and methodical.
• Communicates risks, gaps and delays early.
• Is open to constructive feedback and challenges appropriately.
• Builds strong working relationships across teams.
• Collaborates without ego and works effectively independently.
• Adapts to changing priorities while maintaining accuracy.
• Shares knowledge and helps improve team capability.
• Is proactive, solution-oriented and comfortable troubleshooting under pressure.
• Can self-start, self-manage and prioritise effectively.

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Overview

• This is a senior, enterprise-level role for a practitioner who thinks in ecosystems, not channels. As SEO, GEO & AEO Lead for Africa, you will own and elevate organic search visibility across its three most critical and rapidly evolving dimensions — traditional search engine optimisation (SEO), generative engine optimisation (GEO), and answer engine optimisation (AEO) — delivering superiority across a connected PESO framework for a major global FMCG client.
• You are not a channel specialist. You are a strategic architect who understands how owned, earned, paid, and shared media interconnect, and who can engineer search-driven demand at enterprise scale — across diverse African markets, languages, and consumer behaviours.
• This role demands a rare combination: the commercial instincts of a senior marketer, the technical depth of a search engineer, and the cultural fluency to navigate the complexity of the African continent.

Responsibilities

What you'll be doing

Strategy & ecosystem leadership

• Defining and owning the integrated SEO, GEO, and AEO strategy across African markets, embedded within and connected to the broader PESO ecosystem
• Ensuring organic search performance is architected as a system — where paid amplifies earned, owned content feeds generative engines, and shared signals reinforce authority
• Leading enterprise-level search thinking for a global FMCG client, translating brand and commercial objectives into search opportunity across the full consumer journey
• Acting as the senior search authority in client relationships, contributing to C-suite and regional leadership conversations with data-led recommendations

Generative & answer engine optimisation (GEO / AEO)

• Developing and executing strategies to ensure brand content surfaces prominently in AI-generated responses across platforms including Google SGE/AI Overviews, Perplexity, Bing Copilot, and voice assistants
• Structuring content to be cited, quoted, and surfaced by large language models — through authoritative sourcing, entity optimisation, and semantic clarity
• Designing AEO frameworks for FAQ, conversational, and zero-click content across product categories, ensuring brand answers dominate high-intent queries
• Monitoring and reporting on AI SERP feature ownership and generative citation rates as emerging KPIs

Technical SEO excellence

• Conducting and directing comprehensive technical audits across multi-market, multi-domain environments — including site architecture, crawl efficiency, Core Web Vitals, structured data (schema.org), JavaScript rendering, and international SEO (hreflang, ccTLDs)
• Setting and enforcing technical SEO standards across agency and client-side development teams
• Leading the adoption and expert-level use of the full search toolstack: Google Search Console, SEMrush, Ahrefs, Screaming Frog, Botify or Lumar, Looker Studio, GA4, and AI-native search monitoring tools
• Owning the entity and knowledge graph optimisation strategy — ensuring brand, product, and category entities are correctly established across Google's Knowledge Graph and Wikidata

Multi-market Africa execution

• Adapting global SEO/GEO/AEO strategies for the nuances of African markets, including language and dialect variation (English, French, Arabic, Swahili, Afrikaans, and others), infrastructure constraints, and mobile-first consumer behaviour
• Managing in-market SEO priorities across key African hubs (e.g. South Africa, Nigeria, Kenya, Egypt, Morocco, Ghana) while maintaining strategic coherence at a continental level
• Navigating the distinct digital landscape of African markets — including the role of WhatsApp, social search, and platform-specific discovery — in shaping the broader search ecosystem

Content & PESO integration

• Partnering with content, PR, social, and paid media teams to ensure organic search is embedded at the planning stage — not bolted on after the fact
• Championing content that earns links, generates citations, and feeds generative AI engines: authoritative, structured, and locally resonant
• Leading the development of pillar content, topic cluster architectures, and content calendars that serve SEO, GEO, and AEO objectives simultaneously

Measurement & reporting

• Building and owning multi-market SEO performance dashboards that report on traditional, generative, and answer engine visibility in one connected view
• Presenting performance, strategic direction, and recommendations to senior client stakeholders with clarity and commercial context
• Establishing baselines, setting measurable targets, and holding the broader team accountable to them

Qualifications

• Minimum 5 years in a senior SEO role, with a clear track record of delivery on global, multi-market accounts at enterprise scale — agency or client-side
• Demonstrable expertise across all three disciplines: SEO, GEO, and AEO — including hands-on experience with AI-driven SERP features and answer engine strategy
• Marketing-qualified with a strong commercial foundation — you understand brand building, consumer behaviour, and FMCG category dynamics, not just rankings and traffic
• Expert-level proficiency across the full SEO toolstack (GSC, SEMrush, Ahrefs, Screaming Frog, Botify/Lumar, GA4, Looker Studio) — you don't just use these tools, you extract strategic advantage from them
• Deep technical SEO capability: JavaScript SEO, schema markup, log file analysis, international SEO architecture, Core Web Vitals
• Experience working within or across a PESO framework, with a clear understanding of how organic search connects to paid, earned, and shared media
• Knowledge of African markets and the associated digital complexity — mobile-first behaviour, multilingual environments, infrastructure variation, and platform differences
• An enterprise mindset: able to navigate complex organisational structures, manage senior stakeholder relationships, and drive alignment across global and local teams
• Exceptional communicator — equally at home presenting to a CMO or working through a technical brief with a developer

Nice to have

• Experience with retailer and e-commerce search in African markets (Jumia, Takealot, etc.)
• Familiarity with Arabic, French, Swahili, or other African language SEO
• Knowledge of entity SEO, knowledge graph management, and Wikidata optimisation
• Experience with headless/composable CMS architectures and their SEO implications
• Exposure to programmatic SEO at scale

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• We are building a connected, future-fit agency model that brings together creativity, intelligence, data, technology, AI and world-class execution around the customer. For a Social Content Creator, that means the opportunity to create work that moves at the speed of culture - from always-on content and reactive moments to product storytelling and integrated campaigns - while helping evolve how social-first creativity is made at scale.

Responsibilities

SOCIAL-FIRST CONTENT & CONCEPTING

• Conceptualise and create engaging, platform-native social content rather than simply adapting traditional advertising.
• Develop ideas for posts, reels, short-form video, stories, carousels, social series, reactive content and campaign extensions.
• Write compelling captions, headlines, hooks, scripts and calls-to-action that are appropriate to the platform and audience.
• Develop social-first creative concepts from brief through to execution and contribute meaningfully to brainstorms and creative reviews.
• Generate fresh ideas for always-on content as well as larger integrated campaigns.

PLATFORM, CULTURE & COMMUNITY

• Stay closely connected to South African culture, social trends, creators, entertainment, conversations and emerging content formats.
• Understand what makes content relevant to different social audiences and how brands should behave across different platforms.
• Identify appropriate opportunities for topical, reactive and culturally relevant content, distinguishing genuine brand relevance from trend-chasing.
• Monitor evolving platform behaviours, formats and creative best practice and translate these into useful ideas for the brand.

TELCO, PRODUCT & COMMERCIAL CONTENT

• Create content across telecommunications products, services, offers, promotions and brand initiatives.
• Translate product and technical information into clear, compelling and consumer-friendly communication.
• Build a strong understanding of the client's products, customers, competitors and commercial priorities.
• Work confidently across high-volume retail, promotional, product and brand content while maintaining accuracy in offers, pricing and product messaging.
• Balance commercial requirements with engaging, culturally relevant social storytelling.

CRAFT, COPY & EXECUTION

• Protect the brand's tone of voice, creative standards and visual consistency across every piece of content.
• Partner closely with Designers and Art Directors so copy, visual language, motion and platform behaviour work together as one idea.
• Develop and refine short-form video concepts, scripts and content structures that are clear, entertaining and executable.
• Present and rationalise creative ideas internally, and where required, in client reviews.
• Take feedback constructively and implement amendments quickly and accurately.

COLLABORATION & DELIVERY

• Work as part of an integrated team across Creative, Social Media, Community Management, Strategy, Client Service, Media, Production and Technology.
• Manage several briefs and deliverables simultaneously, maintaining momentum in a fast-moving, high-volume environment.
• Collaborate proactively, communicate clearly and take accountability for deadlines, quality and final delivery.
• Bring ideas forward without waiting for every opportunity to arrive through a formal brief.

AI, INNOVATION & CONTINUOUS LEARNING

• Use AI and prompting tools responsibly to support ideation, research, creative exploration and content development.
• Stay curious about emerging creative technology, platform tools and new production approaches that can improve quality, relevance or speed.
• Apply new tools with judgement: speed and efficiency should never come at the expense of accuracy, originality or brand integrity.

Qualifications

EXPERIENCE & CAPABILITY

Essential

• Mid-level social content creation experience, ideally within an advertising, creative, digital or social agency environment.
• Previous telecommunications / telco account experience.
• Demonstrable experience creating social-first content for major consumer brands.
• A strong portfolio showcasing social and digital creative work.
• Strong conceptual thinking and copywriting capability.
• Experience developing content across multiple social platforms and working in fast-paced, high-volume environments.
• Excellent written communication, grammar and attention to detail, with the ability to manage multiple briefs and deadlines simultaneously.

Advantageous

• Experience on large South African consumer accounts and with reactive or real-time content.
• Experience developing short-form video concepts and scripts.
• Understanding of paid and organic social, and experience working with Community Management and Social Strategy teams.
• Working knowledge of AI and prompting tools for creative ideation, research and content development.

WHAT WE'RE LOOKING FOR

• A social-first thinker who understands the pace and complexity of a telco account.
• Highly creative, commercially aware and culturally connected.
• Able to simplify complex information into engaging content without losing accuracy.
• Comfortable with changing priorities, multiple briefs and tight timelines.
• Accountable, collaborative, receptive to feedback and able to move quickly into the next iteration.
• Proactive, detail-oriented and committed to protecting the quality and integrity of the work.

PORTFOLIO REQUIREMENT

Applicants must provide a portfolio demonstrating strong social-first creative work, preferably including:

• Telco, product or promotional content.
• Always-on social and campaign content.
• TikTok / Reels / short-form video concepts and scripts.
• Social copy, captions and platform-specific creative executions.
• Reactive or culturally relevant work across more than one social platform.