Mr D - Senior Copywriter and Content Strategist at takealot.com

Purpose of the role :To craft compelling copy that resonates across a diverse brand ecosystem, including restaurants, groceries, retailers, and beyond .To collaborate with the design and marketing teams to deliver engaging campaigns, app content, digital experiences, and more. Play a vital role in shaping the tone of voice and communication style across channels, ensuring alignment with our brand identity and business objectives .To manage a small team of copywriters’ quality and accuracy of work.

Your responsibilities will include:

Concept & Content Development

• Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content.
• Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life.

Brand Tone & Voice

• Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals (food, groceries, retail, etc.).
• Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms.

Strategic Storytelling

• Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention.
• Help shape brand storytelling to reflect our mission and differentiate us from competitors.

Collaborative Ideation

• Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns.
• Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals.

Editorial Ownership

• Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form editorial.
• Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence.

.Attributes required:

• Ability to translate a creative concept into a clear content plan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Detail oriented
• Excellent proof-reader
• Must be able to manage a team, a content calendar and an agency relationship.
• Takes initiative and works well independently
• Strong communication and time management skills
• An enthusiasm for being a part of a fast-paced start-up environment
• Blogging and ad agency experience advantageous
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• Solid time-management skills

Qualifications ,Experience and Competencies:

• Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy
• Computer literacy essential
• Creative track record with 5+ years industry experience with a through the line portfolio
• Experience working at creative agency advantageous
• Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)
• Proven work experience as a Senior Copywriter ,Product Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems
• Basic keyword search knowledge

Let’s talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
• Free parking: No more 5km fun runs to your desk (unless you want to)