Senior Product Manager: Product Growth at Yoco

What you will be doing

• Create and lead the Product Growth Team – shaping vision, roadmap, and outcomes within product journeys, driving growth through in-product experiences across key moments like signup, activation, and retention.
• Collaborate with your product peers and lead with product led growth principles to improve journeys, quantitative customer insights, triggers, time-to-value, reduce drop-off, and increase meaningful and personalised attachment.
• Work closely with Go to Market, Customer Value Management, Customer Operations, Data, Risk and Compliance Collaborate with Customer Value Management, Customer Operations, and Data to align in-product growth initiatives with out-of-product engagement and communications. Partner with Account Management, Merchant Success, and Support to share insights, test impact, and ensure in-product experiences complement human touchpoints across the customer journey.
• Define and launch micro-products that act as onramps into larger product value – simple, habit-forming tools that lead to deeper engagement.
• Contextual and personalisation create context-aware lifecycle interventions and personalised nudges using AI and behavioural triggers.
• Champion new ways of working – including Shape Up cycles, lean squads, and AI-assisted tooling to drive agility and focus.
• Make the mission tangible – tying product growth directly to Yoco’s broader strategy of creating a new category for small business enablement.
• Drive and cooperate with stakeholders to define problems, scope work, and deliver measurable outcomes – not just tickets.

What Success Looks Like

• Clear uplift in merchant acquisition and attachment to strategic products and features.
• Reduced merchant friction and improved product and merchant activation rates across key customer segments.
• Close partnership with Customer Value Management ( CVM) to deliver intelligent, personalised lifecycle enhancements.
• Product growth recognised as a key driver of ecosystem engagement and category creation.

About you

• 7+ years in product, growth, or innovation roles – ideally with a mix of startup and platform experience.
• Proven track record of owning growth metrics and running high-impact experiments across product journeys.
• Strong analytical background, preferably hands on mixpanel, datastudio, metabase or SQL experience.
• Deep experience in design thinking, experimentation and experience design. Either as an individual contributor or as part of team partnership.
• Strong product intuition, backed by sharp analytical thinking and a comfort with ambiguity.
• An entrepreneurial mindset – you’re proactive, resilient, and able to work across functions without waiting for permission.
• Interest in AI-driven product personalisation and bespoke automation at scale.
• Experience or appetite for exploring new methods of working (e.g. Shape Up, lean cycles, experimental pods).