Senior Segment Marketing Manager:High Value at Vodacom

Role Purpose

• The Senior Segment Marketing Manager role is based within Consumer Business Unit.
• The Senior Segment Marketing Manager is a leadership position that defines the Segment Strategy through the evaluation of segment Insights & Analytics in order to create Go to Market plans, Digital Marketing campaigns and developing propositions that delight subscribers, enabled by simplified CX/UX.

Your responsibilities will include

• Understand the market, competitors and segment opportunities
• Identify customer and commercial opportunities through actionable insights
• Define simple and differentiating segment branded claims and propose activities, propositions and customer experience developments to substantiate these.
• Track and regularly report on segment performance, proposing improvement initiatives
• Improve customer experience
• Lead teams from all functions to deliver segment plans and improvement initiatives

The ideal candidate will have:

• Matric (Essential)
• 3 year Business related Degree or National Diploma (Essential)
• Advanced commercial development, channel planning, CX, brand-marketing skills with broad based understanding of high impact market program deployment ideally from managing successful consumer P&Ls & category portfolios.
• Degree, with commercial/marketing subjects, postgraduate studies an advantage
• Previous work experience in telecoms/technology industries, FMCG and/or professional services
• Min 8 years’ experience, with 3 years at management level

Closing date for applications: 17 March 2020

The base location for this role is, Midrand, Vodacom Campus