Senior Shopper Manager Premium Core at Diageo

• Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
• Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities: 

• Lead the development of a comprehensive Shopper Marketing strategy that aligns with overall brand objectives and market trends.
• Responsible for the development of all BTL (Below The Line) toolkits and Point of Sale Materials (POSM) for their brand, ensuring alignment with the Marketing Business Plan (MBP).
• Take ownership of the Performance, Ambition, and Review (PAR) inputs for the MBP, ensuring accuracy and relevance collaborating efficiently with in market commercial teams.
• Partner with Brand Managers on brand performance metrics (Product Management Review/Business Plan Management/Strategic Business Review) /Manage agency relationships to ensure high-quality execution.
• Facilitate Cross Functional Team meetings, effectively managing stakeholders to ensure alignment and collaboration across departments.
• Collaborate with Customer Marketing to track and monitor the progress and effectiveness of BTL plans and campaigns, optimizing where necessary.
• Continuously explore innovative approaches to enhance shopper engagement and sales, employing insights and feedback from trade.
• Manage the non-working budget for all BTL initiatives, ensuring efficient allocation of resources and increasing return on investment.
• Maintain oversight of the BTL activity calendar, coordinating with Customer Marketing to ensure alignment and timely execution of all planned activities.

Experience / skills required:

• 5 years + experience in marketing in IPS (International Premium Spirits) and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
• Proactively defines and communicates growth opportunities. Takes the lead in understanding consumer and market contexts. Finds opportunities and threats for brands across short and long-term horizons. Effectively communicates these insights.
• Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
• Developing plans: Builds strong plans and briefs based on a detailed understanding of consumers and market trends, with a clear focus on promoting balanced growth.
• Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

Deadline:2nd February,2026