Senior Social - First Copywriter at TBWA\ South Africa

Responsibilities:

• Write and concept for digital, social, and integrated campaigns.
• Adapt brand voices for different platforms and audiences—making every word count.
• Collaborate closely with Atlanta and South African teams on strategy and execution.
• Stay obsessed with trends, memes, and emerging cultural moments.
• Present, defend, and evolve your work based on feedback and insights.
• Mentor junior writers and help build a culture of creativity and learning.

Requirements:

• 5+ years’ experience as a copywriter in digital/social/agency environments.
• Portfolio of fresh, engaging, social-first work.
• Mastery of platform-specific language, trends, and content formats.
• Strong collaboration, conceptual thinking, and communication skills.
• Adaptable, curious, and always learning.
• Able to work independently and as part of a fast-paced, global team.
• Beauty category experience a plus