Senior Specialist Newsroom - EM South at adidas Group

Purpose & Overall Relevance for the Organisation:

• Lead the management of local adidas owned social media properties as well internal and external communications pertaining to key brand and business developments.
• Create and share engaging content that delivers the adidas message to consumers.
• Prepare and execute responses to key pertinent discussions relating to the brand in an appropriate manner.

Role & Responsibilities:

• Develop and implement the social media content strategy according to the global, brand, commercial and category calendars.
• Shape and adhere to a consistent adidas tone-of-voice across all communication platforms and channels.
• Manage the EM South adidas community by directing the topics of conversation, responding to direct comms from customers and working with consumer servicing to resolve customer queries.
• Develop content and copy for reactive & proactive content moments.
• Consolidate and analyze cross-channel performance to present to stakeholders for continued improvement.
• Be the expert on all social media and community management related queries by adding value to stakeholders and adidas partner portfolios.
• Own and manage related tech platforms and the relationships with key tech providers.
• Partner with internal teams such as business units, PR, digital and media teams to achieve business goals through end-to-end campaign planning and execution across social media.
• Explore opportunities to develop and/or contribute to PR statements regarding key brand topics.
• Support the Newsroom Head Office team – PR, Asset Publishing, Analytics – to maximize the publishing mix for all campaigns across owned and earned channels.
• Explore opportunities to amplify key EMS business developments through internal digital channels including Yammer, web and mailers.
• Identify platform trends and consumer behavior and feed the insight back into the wider team.

KPIs

• Engagement rate across all content posted on brand social handles.
• Increase in overall followers on the social brand media handles.
• Collaboration with key accounts and partners on social posts.
• A key focus on increasing the amount of women led content posted.
• Execution excellence in managing page and delivering OTIF on campaign content.
• Timely execution & planning of social media plan for all campaigns & activations.

Key Relationships:

• EM South Brand team
• EM South DA team
• EM South Omni Channel Team
• EM Newsroom team

Knowledge, Skills and Abilities:

• Good understanding of the creative thinking and development process.
• Excellent interpersonal / communication skills.
• Outstanding grasp of the English language- ability to articulate clearly and sensitively
• Naturally curious and motivated by the ever-changing world of digital.
• Strong understanding of social media trends across sport and lifestyle.
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
• Ability to operate independently and efficiently to manage multiple tasks.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree required, with relevant digital marketing experience (agency or client side).
• 5 – 7 years working experience in Social Media and community management.
• Understanding of the full marketing mix (advertising, events, sponsorship, retail) with focused expertise in social media and community management.
• Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat etc.