Senior Specialist: Pricing at MultiChoice

Tasks

Management of Data Analysis for Pricing Purposes

• Manage all data analyses and processes that underpin the pricing process across Linear, Hybrid (OTT) & Digital platforms across the various market territories in Africa.
• Develop and manage the reporting and analytics to support the various products and packages in these portfolios
• Conduct customer centric post-campaign analyses that provide real insights on campaign performance, depict the value delivered to clients and encourage future sales.
• Build data banks to drive strategic insights for strategic pricing

 Pricing Process & Product development & Implementation

• Regulate rates based on economic conditions, competitor activity and market conditions across linear, hybrid and digital platforms across the various countries (markets).
• Develop appropriates products to monetizse and encourage incremental revenue generation
• Drive and manage the communication for agreed rates and packages to both internal and external clients
• Ensure that agreed rates are implemented as planned across the business
• Stay abreast of current industry trends, competitor activity in the video entertainment space and their respective offers in the market to ensure DMS remains relevant and competitively priced

 Reporting

• Compile all relevant reports that inform and track the impact of the DMS pricing process
• Present findings to DMS management, highlighting resultant impact to business and recommending solutions where required

 Rate Card Development

• Work closely with MultiChoice CII; GE; or digital teams to stay abreast of all new developments on content and timeously identify all new events that need to be priced and included in the various rate cards
• Manage the production and provision of all files that input into the rate card development process
• Ensure that monthly channel pricing grids are communicated on time with the marketing team and all relevant stakeholders, including 3rd party software suppliers

 Below-the-Line Pricing

• Analyse the below-the-line market and build pricing strategies signed off by HOD of Pricing
• Price Sponsorships across GE; 3rd Party & Sport
• Build cross platform models that will attract advertiser spend for the below-the-line spenders.
• Build new commercial revenue models closely linked Business unit Content structures

 Stakeholder Management

• Develop and manage key stakeholder relationships across the business with both internal and external clients as well as key partners and alliances
• Understand the primary needs of each stakeholder and partner to close any gaps

 Qualifications Essential

• University degree in Business Analytics; Actuarial Sciences; Mathematics or any other relevant qualification
• Post-graduate degree would be advantageous

 Experience

• 5-8 years’ experience in Media Product Pricing
• +-3 years in Snr Management role
• Good understanding of advertising and media in SA and Africa
• Experience in the use of industry tools and resources, i.e., Telmar, Arianna, GAM etc.