Senior Specialist Sports Marketing - EM South at adidas Group

Purpose & Overall Relevance for the Organization:

• Support in the implementation of EMS (Emerging Markets South) local Sports Marketing (SPOMA) delivery across Specialist Sports (SPSP), Running, Outdoor and Training. This entails servicing key athletes and brand partners to deliver strong local adidas brand visibility and activation presence. 

Key Responsibilities:  

• Work closely with the Senior Sports Marketing Manager, Senior Brand Manager and relevant category managers to deliver on various tasks across SP, Running, Outdoor and Training. 
• Support the Senior Sports Marketing Manager to service athletes, partners and federations. 
• Support the Senior Sports Marketing Manager with the management and communication between partners, players, athletes and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.   
• Support in the submission of seasonal orders for athletes, ambassadors and partner organizations’ within budget, coordinate product supply process through the season. 
• Assist the Brand Activation managers to leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels. 
• Facilitate promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances. 
• Lead the tracking and management of contractual appearances. 
• Work closely to support Senior Sports Marketing manager across Training, Women’s and CUMA (Culture Marketing) partners into key brand moments. 
• Identification of individuals to receive seeded product to drive presence and in locally relevant events across SPSP, Running, Outdoor and Training. 

KPI’s: 

• adidas share (FTW) of successful athletes in key sports. 
• partner social media content positively featuring adidas 
• EMS Brand Health KPIS (SoS) 
• Growth of Performance Categories Market Share within the EMS. 
• EMS Net Sales, Category growth, full-price sell through and DTC/E-com traffic. 
• MWB compliance. 

Key Relationships:  

• SPOMA team 
• Contracted partners 
• Marketing team 
• Channels EM South 
• External Agencies 

Knowledge, Skills and Abilities:  

• Extensive knowledge and passion for sport- particularly football, running, outdoor, training and specialist sports in Emerging Markets South. 
• Experience of either partner management or brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods/ lifestyle industry preferred) 
• Understanding of local sports landscape, brand landscape and youth culture 
• Experience working external agencies and partners. 
• Marketing budget management 
• Competent user of MS Office suite of products 
• Experience in both market and above market organization preferred 

Requisite Education and Experience / Minimum Qualifications:  

• Relevant professional marketing experience
• University Degree in Marketing/Sports Marketing or a related field
• Thorough understanding of sports marketing industry
• Proven record of working with brand partners and ambassadors 
• Fluent in English