SEO and Digital Media Specialist at SYSPRO Corporate

Job Description

The SEO and Digital Media Specialist is responsible for  developing and implementing effective strategies to optimize our online presence, drive organic traffic through search engines, and manage paid digital media campaigns. The candidate should have a deep understanding of SEO best practices, paid advertising platforms, and analytics tools. 

Key Responsibilities

• Strategy for SEO optimization
• SEO reporting and analytics
• Paid Digital Media Management
• Monitoring and support 

Skills, Knowledge and Expertise

Essential Qualifications:

• Senior Certificate or NQF level 4 equivalent
• An appropriate tertiary qualification in Marketing or Business Management

Essential Experience:

• 1-2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Appropriate industry experience
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments.

Skills and Knowledge:

• Knowledge of HTML/CSS and website administrations
• Detail oriented and efficient
• Ability to manage tight deadlines
• Problem solving and decision making
• Strong interpersonal skills
• Ability to work efficiently in a broad cultural spectrum 
• Presentation and facilitation skills 
• Analytical skills
• The ability to objectively interpret and translate complex information
• Systems thinking