Shopper Insight Manager AMESA at PepsiCo

Responsibilities

Execute against team charter (SLA) for Reporting & Analytics for AMESA

• Creating holistic brand performance view by Analyzing work from Retail performance and integrating it with Consumer Insights.
• Drive Insights for DX Team and execute market, Brand, and brand level reporting of Marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
• Execute market, Brand and brand level reporting for Customer KPI performance (Utilizing dashboards, templated decks and reporting tools)
• Provide business performance explanations, incorporating considerations beyond retail performance drivers.
• Explain business performance, drivers, and optimization opportunities.
• Monitor key channel, customer, competitor and emerging player performance and execute reporting at required intervals.
• Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts/stories using relevant data.

Support Reporting Lead/Senior Managers/Managers delivering against information needs articulated by Business Partners; addressing business questions and process requirements

• Deliver against needs of stakeholders, requestors and end service users.
• Brainstorm around the whitespaces available within business and build a roadmap to unlock these areas for business to grow.
• Support processes for output adherence and delivery to agreed scope – in line with the agreed timelines, aligned templates and content management.
• Responsible for managing multiple priorities; being able to manage deadlines and deliverables.
• Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables.
• Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
• Support communication processes with Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
• Help Reporting vertical leadership develop and finetune internal Center Of Excellence processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent end-user and Business Partner feedback loop.

SSC strategy delivery

• Work on building the roadmap of Business growth, identify whitespaces to identify opportunities.
• Support in Annual AOP or Situation assessments exercise or Leadership Reporting
• Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)

Qualifications

• A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company. 8years+ experience
• Education: Masters/Graduate in Economics, Mathematics, Marketing or Management
• Language: Fluent English
• Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material.
• Has a track record of identifying and championing new processes for improving fact-based decision making
• Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional storyteller.
• Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working
• Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions.
• Proven analytics, shopper research experience, consumer insights experience or commercial experience in combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar, sDNA etc.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually.
• Proficient with PowerPoint and Excel; including ability to write complex formulas.
• Experience with PowerBI or any visualization tool will be a plus.
• Exposure to Advance Analytics
• Managerial experience: nice to have.
• Operational experience from business servicing sector and/or consulting experience would be a plus.