SMB Manager - Africa at Core Group

Job Description

• iStore is growing rapidly across Africa, and we see a major opportunity to expand our reach within the Small and Medium Business (SMB) market. We’re looking for a commercially driven, entrepreneurial SMB Manager to build and scale this business stream across our African territories.
• This is a high-impact role focused on driving Apple hardware, software, and services sales into SMB customers while enabling regional teams to grow business sales capability. You’ll work closely with Apple’s B2B team, Core Group Africa leadership, and regional store teams to unlock new revenue opportunities and deliver meaningful business growth.
• Reporting directly to the CEO of iStore Africa, this role is ideal for someone who thrives in fast-paced environments, understands consultative B2B sales, and has a passion for building scalable commercial opportunities across multiple markets.

Key Responsibilities

SMB Sales Growth

• Drive SMB sales targets across Mac, iPad, Apple Watch, and iPhone within all operating territories.
• Grow SMB contribution to overall regional revenue with a strong focus on year-on-year growth.
• Build, manage, and maintain a healthy regional SMB pipeline.
• Partner with store teams and territory representatives to improve business sales performance.
• Monitor territory performance closely and implement corrective actions where required.

Lead Generation & Business Development

• Generate new SMB leads through networking, outreach initiatives, and local business partnerships.
• Plan and execute “Apple for Business” events across key African markets.
• Represent iStore at industry expos, networking events, and third-party business engagements.
• Develop and execute regional SMB campaigns with measurable ROI.
• Identify and onboard new business customers across the region.

Solutions & Services

• Develop compelling SMB bundles combining Apple hardware, AppleCare, financing, MDM solutions, and software offerings.
• Increase services and software attachment rates across all SMB opportunities.
• Work closely with Product and Commercial teams to ensure SMB offerings remain competitive and market relevant.
• Ensure regional teams have the necessary collateral, tools, and training to support SMB sales success.

Team Enablement & Capability Building

• Lead and support in-store SMB Specialists across the region through a dotted-line management structure.
• Implement clear SMB sales processes and KPIs across all stores.
• Develop and roll out SMB sales playbooks, training programs, and enablement tools.
• Conduct regular capability assessments and close identified skills gaps through coaching and development.

Strategic Partnerships

• Build strong working relationships with Apple’s B2B teams and Core Group Africa’s B2B leadership.
• Ensure regional SMB activities align with Apple’s broader global SMB strategy.
• Share market insights, business performance, and strategic priorities with key stakeholders regularly.
• Identify and develop strategic partnerships that unlock new SMB opportunities, including financing and MDM partners.

Market Intelligence

• Maintain a strong understanding of SMB market trends, customer needs, and competitor activity across all territories.
• Provide actionable market insights to leadership teams to influence commercial and product strategy.
• Identify untapped SMB verticals and growth opportunities within the African market.

Requirements

• Proven experience in B2B sales, business development, or SMB commercial management.
• Strong understanding of technology sales, ideally within Apple, consumer electronics, ICT, or enterprise solutions.
• Experience managing pipelines, revenue targets, and regional commercial performance.
• Demonstrated ability to build relationships across multiple stakeholders and markets.
• Strong presentation, negotiation, and communication skills.
• Experience working across multiple African markets advantageous.
• Ability to travel regionally as required.
• Entrepreneurial mindset with a strong bias for action and execution.

What Success Looks Like

• Sustainable SMB revenue growth across all operating regions.
• Strong regional pipeline visibility and conversion performance.
• Increased attach rates across services and software offerings.
• Improved SMB sales capability across stores and territories.
• Strong strategic alignment with Apple and regional business objectives.