Snr Trade Marketing Manager Home (Category and Commercial Strategy Lead) at Reckitt

About the role

• A key member of the Country Sales team, the Senior Trade Marketing Manager drives excellence in 4P in-store execution across key customers and accounts. The role focuses on developing category expertise, building strong customer partnerships, and driving profitable sales growth.
• Leading category management strategy development and implementation, the role aims to increase in-store presence, strengthen brands, optimize product assortment, and enhance promotional effectiveness. Working closely with Key Account Managers, the incumbent defines and drives category trade marketing KPIs, analyses customer performance, and recommends in-store actions to strengthen Reckitt’s position within the category.

Your responsibilities

• Lead and own the category and brand 4P strategy (Product, Price, Promotion and Placement), including P&L management and performance delivery.
• Drive the monthly forecasting process across brands, SKUs and customers, providing data-driven insights to support commercial decisions and achieve business targets.
• Develop, execute and evaluate promotional strategies across customer channels, ensuring maximum effectiveness and return on investment through post-promotion analysis.
• Monitor distribution performance, identify growth opportunities and partner with Sales teams to close gaps and improve market coverage.
• Oversee all in-store marketing and point-of-sale (POS) activities, ensuring best-in-class execution aligned with brand strategy and objectives.
• Lead the planning and execution of product launches and innovations across key customer accounts.
• Define, monitor and drive Trade Marketing KPIs to deliver category and commercial objectives.
• Build strong collaborative relationships with Key Account Managers and Customer Team Leaders to ensure seamless execution and customer engagement.
• Analyse sales and market performance, translating insights into actionable recommendations that drive growth.
• Develop and present category growth strategies to customers, positioning the business as a trusted category partner.
• Continuously improve the sales operating model to enhance execution, efficiency and business performance.
• Coach, mentor and develop direct reports, fostering a high-performance culture and building future leadership capability.

The experience we're looking for

• Bachelor’s Degree in Marketing, Business, Commerce, or a related field.
• Minimum 2–3 years’ experience in FMCG Sales within a Key Account Management environment.
• Minimum 3 years’ experience in a Trade Marketing Manager role, with demonstrated success in driving category and commercial objectives.
• FMCG industry experience is advantageous, with a strong understanding of consumer-driven markets and trade dynamics.
• Previous experience managing and developing teams is advantageous.
• Advanced proficiency in Microsoft PowerPoint and Excel is required, with proven ability to analyse and interpret commercial data.
• Experience working with syndicated and retailer data sources, including Nielsen and Shoprite REX, is essential.
• Strong understanding of customer channels, including Modern Trade, Drug and Traditional Trade.
• Valid driver’s licence and own vehicle

The skills for success

• Trade Marketing,  Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.