Social Media & Community Coordinator at RecruitMyMom

Job Description

• This is a remote position.
• Contributing directly to the daily delivery of community engagement and online reputation management, this remote, part-time position offers an opportunity to protect and grow a trusted doggy day-care brand voice across multiple channels. Working 20 hours per week, the role ensures that customer interactions are handled with exceptional care, professionalism, and sound judgment.
• Operating within an established communication framework and supported by specialized digital tools, this role serves as an integral extension of a small marketing function. The focus centers on delivering timely, professional, and empathetic communications while monitoring emerging customer themes and maintaining accurate brand representation across various local and digital touchpoints.

Key Responsibilities

• Community Management: Monitor and manage online communities across established and new platforms including Facebook, Instagram, TikTok, Reddit, and Nextdoor using approved messaging, response templates, and established escalation protocols.
• Review & Reputation Management: Monitor and draft personalized, on-brand responses to reviews on platforms such as Google and Trustpilot, while tracking recurring feedback to share insights with the wider business.
• Crisis Communications & Escalation: Identify sensitive, high-risk, or complex customer interactions, applying strict playbook guidelines to escalate reputational issues, media enquiries, safeguarding concerns, or legal matters promptly.
• Local Marketing Support: Create and publish updates to ensure local business listings remain accurate, while assisting with location-specific campaigns and promotions.
• Social Media Operations: Schedule content across multiple platforms, coordinate approvals, and maintain organized digital asset libraries and publishing calendars.
• Content Creation: Produce engaging social media graphics, repurpose existing assets into short-form content, and execute basic video edits to support marketing campaigns.

Essential Requirements

• Minimum of two years' experience in community management, social media, or digital marketing.
• Exceptional written English and communication skills.
• Proven ability to exercise good judgement and recognize when situations require formal escalation rather than engagement.
• Direct experience responding to customer comments, messages, and online reviews.
• Strong understanding of Facebook, Instagram, TikTok, and Reddit.
• Experience using social media scheduling platforms and Meta Business Suite.
• High level of organisation with excellent attention to detail.
• Ability to work independently, manage multiple priorities, and adhere strictly to structured communication frameworks, brand guidelines, and PR playbooks.

Desirable Requirements

• Experience working within a regulated industry sector.
• Experience managing online communities during reputationally sensitive situations.
• Experience with Google Business Profile.
• Experience using Nextdoor.
• Experience with CapCut or similar video editing software.
• Experience supporting multi-location businesses.

Required Software Skills

• Buffer
• Canva
• CapCut / Instagram Edits (or willingness to learn)
• Meta Business Suite
• Google Workspace