Social Media & Content Creation Specialist at Globital

About the job
MISSION

• The mission of the Social Media & Content Creation Specialist is to represent Globital Marketing by building, enhancing, and expanding the brand presence of the company and its group of brands through impactful social media and content initiatives.
• The Specialist will play a key role in increasing brand visibility, building relationships with key audiences both online and offline, and supporting lead generation by strategically leveraging traditional and digital marketing channels.
• Through active participation in online communities, across social platforms, and via various marketing initiatives, the Specialist will aim to generate and strengthen community engagement, increase brand awareness, and communicate effectively through design, video, and written content.
• With a deep understanding of Globital Marketing and the services it offers, the Specialist will act as a brand ambassador, creating meaningful engagement that resonates with Globital’s target audiences and aligns with the company’s overall goals.

KEY DELIVERABLES

• Develop and implement a content calendar for social media and supporting activities, ensuring alignment with Globital Marketing’s brand messaging, business goals, and target audience engagement strategies.
• Manage Globital Marketing’s social profiles and actively engage with relevant online and offline communities to enhance visibility and build strong relationships with potential clients, agencies, and vendor partners.
• Grow and manage the company’s social media presence by creating engaging, informative, and visually impactful content that drives interaction and builds an active online following.
• Support the marketing team with coordination and promotion of webinars, development of thought-leadership content, creation of case studies, and delivery of lead generation and SEO-optimized initiatives.

OUTCOMES

• Drive growth and engagement across all social media platforms, aiming for consistent increases in followers, likes, shares, comments, and audience interactions each quarter.
• Contribute to lead generation efforts by actively engaging in relevant community groups, increasing brand mentions, and attracting direct inquiries through strategic and value-led content.
• Provide monthly reporting on key metrics with insights and recommendations, regularly evaluating the effectiveness of social media and marketing activities to refine and inform future strategies.

COMPETENCIES

• Desired: Bachelor’s degree or relevant qualification in Marketing, Communications, or a related field.
• Minimum 4+ years of experience in social media and marketing roles, ideally within an agency environment.
• A proactive self-starter with strong goal-setting abilities and the discipline to work independently without constant supervision.
• Skilled in crafting compelling brand narratives and communicating effectively across multiple content formats and channels.
• Demonstrated ability to build a strong online presence and influence, with established success across key social platforms and media relationships.
• Comfortable multitasking and performing in a fast-paced, dynamic environment.
• Passionate about personal development, intellectually curious, and committed to continuous learning.
• Dedicated to achieving excellence and delivering on performance outcomes.