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About the role:

• The Commercial Planning & Activations (CP&A) Lead acts as the strategic connector between brand, category, customer, and sales teams. The role translates brand and category strategies into customer-specific commercial plans and ensures flawless in-market execution that drives volume, value, share, and profit growth.

Role Responsibilities: 

Translate Strategy Into Commercial Plans

• Convert brand and category strategies into channel and customer plans that maximise distribution, visibility, and rate of sale.
• Build annual and quarterly commercial plans aligned with the business cycle (AOP, QBRs, customer JBP timelines).
• Partner with Category Development and Finance to ensure plans land key strategic growth drivers and achieve NSV, profit, and share targets.

Promotional Planning & Governance

• Design profitable promotional mechanics across channels (off-trade, on-trade, e-commerce, general trade).
• Manage promo calendars, forecast volumes, and ensure alignment with finance and supply.
• Lead promo governance, ensuring compliance with guidelines and performance expectations.
• Analyse historical performance and deliver recommendations for continuous improvement.

Activation Delivery & In-Market Execution

• Develop execution toolkits, customer sell-in decks, planograms, and activation briefs for field and sales teams.
• Manage POS development (concept → production → distribution → execution).
• Own the "Picture of Success" (PoS) standards per channel and customer.
• Ensure flawless execution of NPDs, including listings, visibility, and range reviews.

Insights, Measurement & Evaluation

• Use shopper, category, and customer insights to inform planning and activation decisions.
• Track activation performance, promo return on investment, compliance, and rate-of-sale uplift.
• Provide clear post-activity reviews (PIRs) and insights to brand, finance, and category to improve future planning.
• Maintain dashboards or reporting tools to supervise performance throughout the year.

Cross-Functional Leadership

• Act as the integrator between Sales, Marketing, Category, Finance, and Supply.
• Lead the commercial rhythm of the business (IBP, AOP, JBP planning, M&E cycles).
• Champion ways of working that improve efficiency, clarity, and alignment.
• Provide guidance and support to sales teams to ensure priority focus and consistent execution.

Experience / skills required: 

Experience

• Broad experience of Commercial (Minimum 4 – 5 years) working in sales, customer marketing, retailing or planning functions
• Project Management Experience 
• Commercial and Financial decision making experience

Skills

• High cognitive ability
• Facilitate operational simplicity, enabling decisions to be made, aligned to and driven swiftly
• Analytical skills, systems proficiency and data handling expertise
• Capable of working cross functionally and with a sense of initiative and ownership
• Building collaborative and influential relationships with customers an industry peers in customer marketing and related fields

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About the role:

• Category Development is a pioneering function at the forefront of both the Consumer and Customer Marketing with the goal to turn shoppers into buyers of our brands through shopper propositions that are aligned to the Category, Customer and Brand goals.
• It’s about getting the right activities in the right places to win the Path to Purchase and to win at the Moment of Choice with shoppers. Drive sharp actionable insights, forward thinking and apply it in the development of the Shopper Marketing strategy ensuring it is rooted in the consumer and shopper journey, market, category and point of purchase insight for both the consumer and trade shopper.
• It is about delivering the triple win for the Category, Our Customers and Our Shoppers

Role Responsibilities: 

Shopper Insights & Category Growth Drivers

• Lead the development of profitable category growth strategies by vividly bringing the shopper to life and generating insights that inspire transformational ideas.
• Build outstanding shopper understanding to equip Commercial Planning with actionable, data-driven opportunities. 
• Champion the shopper as a gatekeeper to all commercial thinking, ensuring shopper needs influence brand, customer, and trade decisions.
• Synthesize multiple data sources to uncover key opportunities that drive conversion by channel, retailer, and shopper segment.
• Design, pilot, and scale category-led programs—leveraging big insights and rigorous testing—to drive sustainable category growth across customers and channels.

Channel Segmentation (EDGE)

• Own and evolve best-in-class execution guidelines by channel (with PICOS defined by category and retailer requirements).
• Partner with retailers to deliver excellence at the point of purchase, including the design, optimisation, and execution of planograms and shelf standards.
• Ensure channel strategies are grounded in shopper missions, trip types, store formats, and retail dynamics.

Customer Joint-Up Business Planning

• Facilitate and lead joint business planning with key customers, translating insights into category growth initiatives and brand-building opportunities.
• Identify and prioritise the most relevant category and shopper insights that drive brand and channel growth within customer business plans.
• Ensure insights are translated into commercially viable plans through Commercial, Commercial Planning &Activation, and Customer Marketing teams.

Experience / skills required: 

Qualifications

• Suitable degree
• Valid drivers license

Experience

• Broad experience of Commercial (Minimum 5 - 8) working in sales, customer marketing, retailing or planning functions
• Capable of working within a virtual team, cross functionally and with a high sense of initiative and ownership, being self-sufficient and independent
• Project Management experience
• Experience of building collaborative and influential relationships with customers and industry peers in customer marketing and related fields
• Comprehensive Commercial and Financial decision making experience

Skills

• High cognitive ability
• Experience of people, planning and performance management
• Builds powerful relationships, operates with positive intent fostering trust, candour and respect, resolving conflict and creating collaborative relationships by leading change and can drive clarity out of ambiguity
• Facilitate operational simplicity, enabling decisions to be made, aligned to and driven swiftly
• Strong analytical skills, systems proficiency and data handling expertise
• Market research and data analysis
• Advanced level of systems literacy, i.e. JDA/DotActiv, SAP, Qlikview, IRI/Nielsen or equivalent