Social Media Coordinator - @home at TFG (The Foschini Group)

Key Responsibilities:

• Develop and implement engaging social media strategies that align with overall marketing objectives.
• Create and manage a monthly content calendar for both organic and paid media in collaboration with the creative team and media agency.
• Lead social community management across platforms (e.g., Instagram, TikTok, Facebook, Twitter), ensuring timely and brand-appropriate responses.
• Monitor and report on platform performance weekly and monthly using analytics tools, offering insights and recommendations.
• Provide live social media coverage at brand events, launches, and activations.
• Maintain a strong understanding of digital trends, interior design and homeware, and competitive activity to inform content decisions.
• Assist in campaign brainstorming sessions and contribute innovative, on-brand ideas for content and engagement.
• Write compelling, elevated and design-forward digital copy that reflects @home’s unique voice.
• Brief internal and external partners to ensure on-brand, high-quality deliverables
• Ensure customer-centricity, proactivity, and agility in day-to-day tasks.

Qualification & Experience:

• Degree or diploma in Marketing, Media, Communications, or a relevant field.
• Minimum 3-4 year’s years’ experience in social media or community management.
• In-depth understanding of scheduling tools (e.g., Hootsuite, Meltwater, Meta Business Suite).
• Basic understanding of paid media strategy and performance metrics.
• Proven ability to work under pressure and in fast-paced environments.
• A genuine interest in home interiors, lifestyle and digital innovation.