Social Media Coordinator at Pioneer Group

We are looking for a creative, experience Social Media Coordinator to join our team and help our social accounts.You will be responsible for conducting research on our target audience, developing KPI's,designing social campaignes and a social media strategy that will be working with multiple teams to ensurecohesiveness in all the text, image & video content created for our platforms.

Requirements :

• BSc/BA degree in Marketing , New Media or related fields
• Previous experience workign as a social media coordinator or in a similar role
• Knowledge & expertise with multiple social media platforms including Facebook.Twitter, LinkedIn,Pinetrest & Instagram
• Previous experience doing audience research & buyer persona research
• In-depth knowledge of Google Analytics,keyword,research & SEO
• Ability to deliver creative text, image & video content
• Familiar with marketing channels & online marketing strategies
• Familiar wih web design and publishing
• Ability to grasp future digital technology trends & act onthem proactively
• Ability to multitask
• Strong analytical skills
• Excellent communication skills
• Critical thinker
• Excellent time management skills

Responsibilities :

• Reseach the preferences of the target audience
• Discover any current trends that may be appliciable
• Develop,implement & manage our strategy for each social media platform
• Create engaging content in text, image and video format
• Design social media posts that will sustain thecuriosity of readers and create a buss around any new products or services
• Collaborate with designers and copywriters on creating informative, attractive content
• Measure all web traffic
• Monitor SEO
• Define social media KPI's
• Ensure maximum effectivenss by staying up todate with any changes on all social platforms
• Train co-workers on how to use social media in a beneficial way
• Facilitate conversations online with customers & respond to any questions
• Report ononline feedback & reviews from fans & customers
• Create anoptimal schedule for posting, considering both customer engagement metrics as well as web traffic
• Oversee the layout of all socila media accounts
• Suggest new methods to attract prospective customers, such as competitionsor promotions
• Suggest ways to optimize content
• Measure campaign success
• Stay on top of the current best practices and technologies for each social media platform
• Use social media marketing tools to improve efficiency & manage all accounts effectively
• Communicate with both industry professionals & social media influencers to create a strong social network

Salary is R10 000 - R15 000 pm