Social Media Manager at Digiata

Key responsibilities: 

The social media team lead is the custodian for clients’ branded social media platforms (Facebook, Twitter, Instagram and more), and will take complete ownership of the social media product for a portfolio of brands.

Responsibilities:

• Social innovation and community management will be at the core of their functionality.
• They will be required to work closely with the data team to ensure that opportunities are not missed within the social media environment.
• To work as a collective to create content (post copy and art direction recommendations for content) on an on-going basis.
• Coach, support, and develop the community managers in a way that evokes strong performance and creates and maintains an environment of optimal productivity and morale in the team.
• Provide proactive strategy and guidance with clients, leveraging their expertise in social media.
• Provide proactive and specific feedback to clients regularly – be a voice for the brand across all social platforms
• Oversee the strategic processes and the quality of the social team. Management of team and daily operations (stand ups, check-ins)
• Resource management and new team member training
• Manages team leave and adherence
• Resolves conflict in a timely and effective manner

Requirements

Experience and education: 

• Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate
• Minimum two and a half years of active community management on behalf of brands
• Minimum two and a half years of online copywriting or social media writing experience
• Excellent understanding of the social media marketing and related disciplines including content strategy, online video and influencer engagement
• Excellent verbal, written and presentation skills
• Healthy personal social media presence
• Technical understanding of social networks’ design and functionality specs
• Highly skilled in Microsoft Office, particularly PowerPoint
• Proficiency and experience in social scheduling and listening tools

Personal characteristics: 

• Ability to perform under pressure
• Exceptional communication skills, accuracy and attention to detail
• Positive attitude, solid people skills and a team player approach
• A passion for constant learning and improvement, and a willingness to mentor and share skills with the rest of the team
• Can establish rapport with client service, production, designers, developers and suppliers
• Proactive, with strong initiative
• Flexibility and willingness to work beyond 9 am-5 pm when duty calls
• Great time management skills and an ability to multitask

Beneficial attributes 

• Experience with brands on agency or client side in the retail or travel and tourism sectors.
• Written understanding of African languages.
• Any through the line experience from strategy to implementation
• Excellent photography skills

Personality:

• Work hard, play hard attitude
• Every detail oriented
• Multitasking
• A go-getter who always strives to deliver the best possible results
• Have great work ethic and be prepared to go the extra mile - a real team player
• Confident with a drive to succeed
• Analytical thinking to review campaign results
• Ability to work under pressure