Jobs at Digitas Liquorice

We are currently looking for an experienced Social Media Strategist to join our team.

As a Social Media Strategist you will be responsible for translating our clients’ business goals, and marketing objectives into comprehensive social media strategies.

You will be responsible for orchestrating how a brand shows up online across various Social channels to allow for a consistent brand experience whilst ensuring relevant activity on relevant channels.

If you are who we are looking for: 

• You have proven work experience as a Social Media Strategist or Social Media Manager – or similar role.
• You are able to analyse the consumer landscape and user-experience data, in order to apply behavioral insight into strategic thinking and effective recommendations.
• You are able to dissect the problem and identify the opportunity - creating an effective social strategy from a client brief.
• You have a deep understanding of how social platforms work and how brands can derive tangible value from them.
• You are up to date with social media trends and platform changes, as well as innovations in technology and key consumer trends shaping the social media landscape.
• You are a collaborative team player and influential decision maker.
• You have the ability to be a thought leader both internally and externally.
• You are content obsessed.
• You are a good presenter and you have brilliant deck writing skills.

Experience required

• 5-10 years of experience as a Social Media Strategist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google suite and other social media best practices.
• Practical knowledge of SEO and web traffic metrics
• Practical understanding of key measurement tools and experience in reporting on social media performance.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with digital development.
• Outstanding multitasking skills.
• Critical thinker and problem-solving skills.

Responsibilities

• Developing Social Media strategies.
• Define Social Media KPIs based on the understanding of the different channels and how media is bought across each.
• Manage and oversee Social Media content.
• Measure the success of social media campaigns in order to drive a test and learn culture.
• Conducting research, interviews, brainstorming sessions and workshops.
• Developing a clear understanding of a client’s existing social strategy through research.
• Performing competitive analysis, audits and identifying opportunities in the landscape.
• Generating strong actionable insights.
• Familiar with social media marketing / listening tools.
• Upskill yourself personally.
• Work in a multidisciplinary team with copywriters and designers.
• Collaborate with Creative, Client Service and Development teams.
• Track and analyse results in order to provide effective solutions for content optimisation.

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Key responsibilities: 

The social media team lead is the custodian for clients’ branded social media platforms (Facebook, Twitter, Instagram and more), and will take complete ownership of the social media product for a portfolio of brands.

Responsibilities:

• Social innovation and community management will be at the core of their functionality.
• They will be required to work closely with the data team to ensure that opportunities are not missed within the social media environment.
• To work as a collective to create content (post copy and art direction recommendations for content) on an on-going basis.
• Coach, support, and develop the community managers in a way that evokes strong performance and creates and maintains an environment of optimal productivity and morale in the team.
• Provide proactive strategy and guidance with clients, leveraging their expertise in social media.
• Provide proactive and specific feedback to clients regularly – be a voice for the brand across all social platforms
• Oversee the strategic processes and the quality of the social team. Management of team and daily operations (stand ups, check-ins)
• Resource management and new team member training
• Manages team leave and adherence
• Resolves conflict in a timely and effective manner

Requirements

Experience and education: 

• Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate
• Minimum two and a half years of active community management on behalf of brands
• Minimum two and a half years of online copywriting or social media writing experience
• Excellent understanding of the social media marketing and related disciplines including content strategy, online video and influencer engagement
• Excellent verbal, written and presentation skills
• Healthy personal social media presence
• Technical understanding of social networks’ design and functionality specs
• Highly skilled in Microsoft Office, particularly PowerPoint
• Proficiency and experience in social scheduling and listening tools

Personal characteristics: 

• Ability to perform under pressure
• Exceptional communication skills, accuracy and attention to detail
• Positive attitude, solid people skills and a team player approach
• A passion for constant learning and improvement, and a willingness to mentor and share skills with the rest of the team
• Can establish rapport with client service, production, designers, developers and suppliers
• Proactive, with strong initiative
• Flexibility and willingness to work beyond 9 am-5 pm when duty calls
• Great time management skills and an ability to multitask

Beneficial attributes 

• Experience with brands on agency or client side in the retail or travel and tourism sectors.
• Written understanding of African languages.
• Any through the line experience from strategy to implementation
• Excellent photography skills

Personality:

• Work hard, play hard attitude
• Every detail oriented
• Multitasking
• A go-getter who always strives to deliver the best possible results
• Have great work ethic and be prepared to go the extra mile - a real team player
• Confident with a drive to succeed
• Analytical thinking to review campaign results
• Ability to work under pressure

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We're looking for a Digital Design Director with an amazing portfolio. A creative individual that loves digital and thinks in pictures & pixels.

Responsibilities: 

• Working as part of a the design team you'll be responsible for the design of digital campaign work including web layouts and design, social media design.
• Manage the delivery of the briefs/concepts through to final deliverables, ensuring all artworks are delivered on the and to specification.
• Present ideas and creative to stakeholders for sign off.
• Help with the broader design team's workload where appropriate.
• Ensure a consistent visual identity, and look and feel across all deliverables in order to maximise the customer experience and brand identity.
• Demonstrate a clear understanding and ability to translate brands into digital executions and think 'digital first' when creating design experiences.

Requirements:

• Experience working in a senior design position, leading a team of designers.
• Strong experience of Adobe Creative Suite applications (Photoshop, Sketch, illustrator)
• Experience in Invision, Craft, Figma, XD would be great but not mandatory.
• Interest in web design, user experience and user interface design.
• Adapt to change and respond positively to new challenges and deadlines.
• An eye-catching portfolio that demonstrates a blend of commercial, digital and print design.
• A relentless focus on attention to detail and consistency.
• An ability to take ownership and work in an autonomous manner.
• Highly imaginative hands on a creative thinker who is curious about clients' products or services, an appreciation for branding.
• Can manage the delivery of the approved concepts through to final deliverables, ensuring all artworks are delivered on time and to specification.
• Excellent communication skills with the ability to work closely with key stakeholders.
• Stellar interpersonal skills and a self starter who can inspire others.
• A can-do attitude and a willingness to go the extra mile.