Social Media Strategist at Digiata

We are currently looking for an experienced Social Media Strategist to join our team.

As a Social Media Strategist you will be responsible for translating our clients’ business goals, and marketing objectives into comprehensive social media strategies.

You will be responsible for orchestrating how a brand shows up online across various Social channels to allow for a consistent brand experience whilst ensuring relevant activity on relevant channels.

If you are who we are looking for: 

• You have proven work experience as a Social Media Strategist or Social Media Manager – or similar role.
• You are able to analyse the consumer landscape and user-experience data, in order to apply behavioral insight into strategic thinking and effective recommendations.
• You are able to dissect the problem and identify the opportunity - creating an effective social strategy from a client brief.
• You have a deep understanding of how social platforms work and how brands can derive tangible value from them.
• You are up to date with social media trends and platform changes, as well as innovations in technology and key consumer trends shaping the social media landscape.
• You are a collaborative team player and influential decision maker.
• You have the ability to be a thought leader both internally and externally.
• You are content obsessed.
• You are a good presenter and you have brilliant deck writing skills.

Experience required

• 5-10 years of experience as a Social Media Strategist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google suite and other social media best practices.
• Practical knowledge of SEO and web traffic metrics
• Practical understanding of key measurement tools and experience in reporting on social media performance.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with digital development.
• Outstanding multitasking skills.
• Critical thinker and problem-solving skills.

Responsibilities

• Developing Social Media strategies.
• Define Social Media KPIs based on the understanding of the different channels and how media is bought across each.
• Manage and oversee Social Media content.
• Measure the success of social media campaigns in order to drive a test and learn culture.
• Conducting research, interviews, brainstorming sessions and workshops.
• Developing a clear understanding of a client’s existing social strategy through research.
• Performing competitive analysis, audits and identifying opportunities in the landscape.
• Generating strong actionable insights.
• Familiar with social media marketing / listening tools.
• Upskill yourself personally.
• Work in a multidisciplinary team with copywriters and designers.
• Collaborate with Creative, Client Service and Development teams.
• Track and analyse results in order to provide effective solutions for content optimisation.