Senior Digital Marketing Executive at Collinson

Purpose of the job

• The Senior Digital Marketing Executive plays a key role in managing and optimising digital content across multiple platforms, ensuring that updates are executed with precision, consistency, and in line with business objectives. 
• This role involves advanced content management, applying best practices in accessibility, SEO, and optimisation strategies. 
• The Senior Digital Marketing Executive serves as a subject matter expert in content management systems (CMS) and champions accessibility standards, collaborating with cross-functional teams to ensure continuous improvement and innovation in digital publishing.

Key Responsibilities

• Advanced Content Management & Maintenance
• Manage, update, and optimise digital content across CMS platforms, ensuring adherence to best practices in web standards, SEO, and accessibility.
• Lead the coordination of complex content updates across multiple websites, apps, and microsites, ensuring consistency with technical, design, and brand standards.
• Oversee the implementation of content changes, ensuring compliance with accessibility guidelines such as WCAG, and optimising for usability and inclusivity.

SEO, Accessibility & Content Optimisation

• Ensure all content updates are fully optimised for search engines and are accessible to all users, in line with SEO best practices and accessibility standards.
• Take the lead in ensuring digital content meets the latest accessibility guidelines, including WCAG, and work to integrate inclusive design principles into all updates and changes.
• Work closely with analytics and customer experience teams to track, test, and refine digital content, ensuring the most effective user experiences across platforms.
• Recommend and execute testing strategies to improve content layouts, navigation, and interaction points, ensuring accessibility is prioritised in all tests.

Collaboration & Leadership

• Collaborate with cross-functional teams, including developers and product teams, to ensure that content changes are implemented smoothly, efficiently, and in compliance with all relevant standards.
• Act as the lead CMS subject matter expert, advising teams on best practices for content updates, accessibility improvements, and digital optimisation.
• Guide the delivery of content updates, overseeing quality assurance processes to ensure accuracy, brand consistency, and compliance with both SEO and accessibility requirements.
• Continuous Learning & Development
• Stay updated on emerging trends in digital publishing, content management, SEO, and accessibility, ensuring all practices remain current and effective.
• Mentor and provide guidance to junior team members or other stakeholders on best practices in CMS use and accessibility.

Knowledge, skills, and experience required

Essential

• Bachelor’s degree in marketing, communications, or a related field.
• At least 4 years of experience in digital publishing, content management, or a related field, with a proven track record in managing complex digital platforms.
• Expert knowledge of content management systems (CMS) and advanced web publishing best practices
• Strong understanding of SEO principles and advanced knowledge of web accessibility standards such as WCAG.
• Excellent attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and leadership skills, with a collaborative approach to cross-functional teamwork.

Desirable

• Experience with CMS platforms such as Contentful, WordPress, Sitecore, or similar systems.
• Experience with A/B testing and optimisation techniques.
• Proficiency in HTML and CSS for advanced content updates.
• Familiarity with UX/UI principles and experience with digital design optimisation.