Social Media Manager at MultiChoice

Description
 
The Organization

• The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto.
• MultiChoice Group has a successful history of identifying trends early, adapting them for our markets and leveraging them to provide the best experience to customers in Africa. The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. By joining our team, you can help in achieving our objectives, namely: Expand Pay TV, grow SVOD subscriber base and advertising sales; focus on investment and technology; maintain a local approach, provide quality service and attract innovative and motivated employees.

Join Africa’s most loved storyteller!

Purpose of the Position:

• This role is responsible for the social media content strategy and overseeing of customer operations across the Showmax brand social profiles across Africa. 
• The ideal candidate will have extensive social media content strategy, content creation and analytical experience to develop and drive hyper-localised strategies, content briefs, production requirements, execution of key campaigns, insights and reporting, and leading a team across Africa. 
• The position requires a leader who is extremely organised, detail-oriented, creative, agile, innovative in their thinking, a skilled collaborator and communicator, and shows a passion for the entertainment industry. 

Key Performance Objectives

Tasks

• Develop and execute social media content and community management strategies across key regions.
• Day-to-day management of always-on and large-scale, multi-platform marketing campaigns ensuring best practices, accurate brand representation and creative assets are relevant to the local markets.
• Ongoing collaboration with content, marketing, PR and comms, operations, partnerships and the digital teams to develop and maintain a social media content calendar and campaigns across SA and MAH.
• Increase brand reach and audience engagement across all social channels through high performing, fit-for-purpose asset creation.
• Manage a team of social media content creators and community managers.
• Drive alignment with internal and external agencies to create compelling, culturally resonant content for social platforms to engage with our current and potential audiences.
• Manage multiple influencer campaigns across multiple regions, including briefs, copy and content approval and PCAs.
• Actively report, track and optimise performance of organic and paid social media content.
• Use social media insights and analytics to inform creative and cross-functional team members to inform future briefs and content creation for key campaigns.
• Brief, approve and execute content and copy with for key always-on and marketing campaigns.
• Knowledge of trends, emerging platforms, and new technologies in the social and digital marketing space.
• Partner closely with internal stakeholders across the MultiChoice group to execute and deliver on social priorities to drive business objectives, growth and audience retention.
• Demonstrate 24/7 approach to responsibilities – occasional after hours and weekend work required.
• Partner with regional in-country leads in MAH to coordinate various partnership and content campaigns.
• Engage daily with social customer care team lead to identify issues, patterns and trends in consumer comments and queries.

Experience Required

• 6-8 years of social media management experience developing and executing social media strategy.
• Experience in managing teams: setting team and individual goals/KPIs, performance management and growth.
• A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution).
• Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions.
• Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues.
• Experience with paid social and managing a budget.
• Interest in, and knowledge of Showmax Original programming, and streaming entertainment category is preferred.
• Relevant degree or diploma beneficial.

Behavioral Competencies

Attention to detail

• Highly organised
• Creative problem solving
• Strong communication skills (verbal and written)
• Accountability
• Delegation and collaboration
• Agile in approach
• Proactive and self-starter
• Ability to prioritise
• Data-driven and critical thinking