Social Media Manager at Publicis Groupe

Overview

• We’re looking for a whip-smart Social Media Manager who can stun our clients and teams with leadership, creativity, vision, and eloquence. The Social Media Manager is responsible for managing, executing, and optimising social media strategies and content across platforms to drive engagement, build brand communities, and support integrated marketing campaigns.
• This role works closely with the ECD and Strategy Lead, creative teams, media, and client service to bring social strategies to life through best-in-class content, community management, and performance-led optimisation. Sounds like you? Read on.

Responsibilities

Day to day, your role will include:

• You’ll spearhead social for integrated projects and ensure ever-improving service across multiple clients.

Strategy & Planning

• Support the development and execution of social media strategies aligned to client objectives and target audiences
• Translate high-level social strategy into clear content plans, channel tactics, and always-on execution
• Stay up to date with platform updates, trends, and emerging social formats to inform content and recommendations

Content & Campaign Management

• Manage and maintain content calendars across multiple social platforms
• Collaborate with creative teams to deliver engaging, platform-appropriate content (static, video, stories, short-form, etc.)
• Ensure consistent brand voice, tone, and visual identity across all social outputs
• Support paid social execution in collaboration with media teams, ensuring content is optimised for performance 

Community Management

• Own day-to-day community management across brand social channels
• Monitor, moderate, and respond to comments, messages, and mentions in a timely and brand-appropriate manner
• Escalate community issues, queries, or crises in line with agreed protocols
• Turn audience feedback and social listening into actionable insights 

Analytics & Reporting

• Track and monitor performance across platforms (engagement, reach, growth, conversions)
• Compile regular reports with clear insights and recommendations
• Use performance data to optimise content, posting strategies, and engagement approaches 

Collaboration & Ways of Working

• Work closely with the Social Lead and wider team to deliver integrated campaigns
• Participate in client meetings where required, contributing social insights and executional expertise
• Manage multiple brands and priorities while maintaining high standards of quality and accuracy

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience) 
• 3–5 years’ experience in social media management, preferably within an agency or fast-paced environment
• Proven experience managing social platforms and content for brands
• Hands-on experience with community management and social publishing

We’re looking for a talented Social Media Manager with impressive work experience, which typically includes:

• Strong understanding of major social platforms (Meta, X, LinkedIn, TikTok, YouTube, etc.)
• Excellent written communication and storytelling skills
• Proficiency in social media management and analytics tools (e.g., Sprout, Hootsuite, Meta Business Suite, Google Analytics)
• Strong organisational and time management skills
• Creative eye with an understanding of visual storytelling and platform best practice
• Experience with influencer content, UGC, or creator collaborations
• Exposure to paid social and performance-driven content
• Familiarity with broader digital marketing principles and integrated campaigns
• Social platform expertise
• Content planning and execution
• Community and crisis management
• Analytical and data-informed decision making
• Strong communication and collaboration
• Innovation and trend awareness
• Project and time management