Social Media Manager at Woolworths

Introduction

• This role is responsible for the execution of strategy and inputting into the development of top class organic social media, to ensure Woolworths remains a leading brand on social media.
• This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more.
• This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.

Job description

• Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.
• Manage and lead team of two Social Media Consultants to achieve excellent outcomes.
• Maintaining creativity and thought leadership in the Communications Team and Woolworths business as a whole.
• Assisting in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.
• Assisting with the production of various content types and advertising material across social platforms.
• Ensuring all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.
• Maintaining effective social and digital media journeys, allowing for the prompt and accurate dissemination of information and to customers on social media.
• Keeping abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.
• Connect with brand and creative teams to ensure social content is available and in line with the strategy.
• Execute and evolve best practices for social media.
• Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.
• Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs
• Strengthen and grow the social media pages and protect the Woolies reputation
• Compile and supply weekly and monthly reports as required.

Minimum requirements

• Relevant diploma/ degree
• Minimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.
• Excellent written, verbal and presentation communication skills.
• People management and capable of leading by example.
• Ability to deal with stress.
• Strong stakeholder management skills
• Balanced creative and analytical thinking style.
• Ability to make effective, agile decisions.
• Energy and resilience.
• Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.
• Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.
• Experience effectively collaborating across multiple teams, business units and managing agencies.
• Results oriented.
• Ability to influence and persuade key stakeholders.
• Plays a leading and supporting role in implementing initiatives at team level.
• Self-motivated with the ability to challenge the status quo and inspire others.

Apply by: 1 July 2025