Social Media Marketing Manager at University of Johannesburg

UJ invites suitably qualified individuals to apply for the position of Manager: Social Media and Marketing Projects to roll out, in support of the Senior Manager: Marketing and Brand Management, the multi-channel marketing projects for UJ in line with strategy and manage and monitor the university’s official social media accounts to grow and protect the university’s brand.

The quest for 4IR impacts all domains of the university. For this position, it is expected that social media and related promotion channels will therefore leverage 4IR techniques. For example, a data-driven approach to customise messaging for different market segments.

 Responsibilities:

• In consultation with brand, marketing and communication, develop a social media strategy across UJ social media channels that aligns with the UJ strategic indicators and brand marketing objectives of the university.
• Manage the implementation of this content strategy across all social media channels, including Facebook, Google, Instagram, Twitter, YouTube and LinkedIn.
• Manage daily contingency and crisis communications for social media according to the crisis communication strategy to protect the UJ brand. At times social media or related communication occurs over public holidays – some messaging can be pre-programmed and scheduled, but availability is required for messaging aligned to both the pros and cons of social media.
• Ensure that all social media communication adheres to the social media policy, brand policy and marketing look and feel across all platforms.
• Identify potential reputation-damaging conversations and respond accordingly.
• Serve as a spokesperson on key corporate issues in the social media. Identify other spokespeople as needed.
• Aligned to international trends of digital marketing, maintain and update the social media policy as per governance stipulations, and ensure compliance with the policy across the institution.
• Build positive relationships with internal stakeholders, e.g. academic domains and divisional marketers, marketing and brand management, strategic communications and UJ leadership, to develop an editorial calendar that grows strategy-aligned engagement across all social channels.
• Leveraging existing 4IR tools, including artificial intelligence tools, develop a reach that carries the UJ messaging in an exponential way.
• Provide training, including using 4IR techniques, to academic domains and divisions across UJ to ensure alignment with social media strategic objectives and preparedness for proactive or reactive social media engagement.
• Innovatively manage the social media team and functions on a day-to-day basis, ensuring social media support of all UJ strategic initiatives.
• Ensure comprehensive social media monthly reporting and performance metrics to inform activities.
• Stay abreast of all technical and content developments and advances in the social media world to bring fresh ideas and innovative developments.
• Oversee select marketing projects as per annual planning.

Minimum Requirements:

• Bachelor’s Degree/ B. Tech or any relevant qualification (NQF 7), preferably in Marketing, Digital Marketing, Public Relations, Communications, Marketing Communication or equivalent.
• At least Five (5) years working experience in a marketing, communication and/or public relations environment.
• Minimum of Three (3) years of specific social media experience with proven social media monitoring and report writing and analysis skills and experience.
• At least Two (2) years’ experience in team management
• The candidate will need a valid driver’s licence and will be required to work outside of office hours, including public holidays, as and when necessary.

Competencies and Behavioural Attributes:

• A team player with excellent interpersonal and communication skills,
• Must be self-motivated and be able to complete job assignments without direct supervision
• Strong relationship-building and consulting skills;
• Analytical thinking
• Be able to effectively liaise with internal and external stakeholders
• Strong organisational and leadership skills.
• Effective leadership and people management

 Recommendations:

• Relevant marketing experience at a Higher Education Institution
• Given that social media will engage an international audience, excellent command of the English language
• Communication messaging, in multiple South African languages, will be an advantage
• Excellent communication and interpersonal skill
• Proven skills in time management and project management
• Highly developed problem solving skills
• The ability to perform well under pressure