Social Media Specialist (Digital Marketing/Advertising) at Black Pen Recruitment

Job Description
Social Media Specialist (Digital Marketing/Advertising Industry)

Do you have solid experience as a Social Media expert? Do you wish to broaden your horizon in a young and dynamic company – then this is the perfect opportunity for you!

Our Client,an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency and client’ relationship, is currently looking for a Social Media Specialist for their Office in Cape Town.

They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

As the Social Media Specialist, you have hands-on experience in building, implementing, and optimizing ad campaigns across Facebook and other ad platforms. Our client is seeking a critical thinker who

understands the data and looks for opportunities to improve our campaign performance. This

person will work closely with the Team Lead, Account Managers & broader team to execute

on the strategies to help the overall business achieve the targets.

Type: Full Time | Office-based

Requirements
Requirements:

• 3+ years’ experience in a paid advertising role
• Proven experience in performance advertising (Leads, sales, ecommerce)
• Certifications: Google Ads (Beneficial) Google Analytics (Beneficial) FB Blueprint (Beneficial)

Experience on the following platforms:

         ○ Facebook Business (Required) - Facebook and Instagram

         ○ Google Ads (Beneficial) - Across App, Display, Search, and Shopping

         ○ Google Analytics (Beneficial)

         ○ Google Marketing Platform (Beneficial) - SA360, DV360, Campaign Manager

• Attention to detail
• e-commerce experience across paid advertising
• Strong Data Analysis, Manipulation and Reporting Skills
• Strong Problem Solving Skills and Solutions Orientated
• To work under pressure in a time sensitive environment
• To work with all levels of management

Responsibilities:

Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:

     ○ Paid Social Media through FB Business Manager

     ○ Google Search & Google Shopping (beneficial)

     ○ Display & Video 360 (beneficial)

• Managing paid advertising budgets optimally to achieve business KPI’s
• Assist business departments with paid advertising requirements, reporting, analysis and strategies
• Help other business departments understand and how best to implement their digital advertising requests.
• Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.
• Attend status meetings, results meetings and produce contact reports to ensure all
• meeting outcomes are reported and delivered against
• Liaise with relevant departments to deliver effective Account Management
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.

Please Note: Only shortlisted candidates will be contacted.

If this sparks your interest, apply today! we’d love to hear from you!