Social Media Specialist (Employer Brand) at Hollywoodbets

Responsibilities

• We have an amazing opportunity for a Social Media Specialist (Employer Brand) to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring:

• Valid driver’s license 
• 3 – 5 Years Social Media Experience

A bonus to have:

• Certificate/Diploma/Degree in Marketing or related

What You’ll Do For The Brand:

Strategy & Planning

• Design and execute social media strategies aligned to employer brand, recruitment and internal marketing objectives.
• Develop platform-specific organic and paid strategies to increase awareness, engagement and traffic to career and employer brand channels.
• Apply strategic intent to position Hollywoodbets as an employer of choice within the South African market.

Paid & Organic Social Media

• Create, manage and optimise paid social media campaigns across multiple platforms including but not limited to Instagram and LinkedIn.
• Work closely with the social media and recruitment marketing teams to ensure seamless execution of organic and paid strategies.
• Monitor budgets, performance and audience targeting to maximise ROI.

Content Creation & Management

• Manage, create and publish high-quality, original employer brand content that highlights people, culture, values and career opportunities.
• Ensure all employer brand social media channels are current, engaging and aligned to brand tone and guidelines.
• Liaise with content creators, writers, designers and videographers to ensure content is informative, authentic and visually compelling.

Collaboration & Stakeholder Engagement

• Collaborate with recruitment, internal communications and marketing teams to support hiring campaigns, key initiatives and internal milestones.
• Facilitate communication between internal stakeholders and external suppliers to ensure strategies are clearly briefed and executed.
• Provide guidance on employer brand-aligned social media usage when required

Measurement & Reporting

• Prepare weekly and monthly reports on social media performance, engagement, reach, web traffic and ROI.
• Measure the success of employer brand and recruitment campaigns using reporting and analytics tools.
• Conduct competitor and market analysis to identify trends, opportunities and content gaps.

Optimisation & Best Practice

• Monitor user engagement and audience behaviour, recommending content and channel optimisation where needed.
• Stay up to date with social media trends, platform updates and employer branding best practices.
• Apply insights and industry knowledge to help create distinctive, market-leading employer brand content.

What You’ll Bring To The Team:

• Follow process in order to ensure high quality output
• Ensure deadlines are met by using effective planning
• Approaches own work with dedication and high sense of responsibility
• Social Media Strategy
• Paid Advertising & Campaign Management
• Content Creation & Management
• Analytics & Reporting
• Employer Branding