Social Media Strategist at GVI

About you

A mid-senior candidate who has exciting experience with leading digital content strategies and creators. You want to showcase and develop your marketing and leadership skills through application in the fast-evolving social media space. You enjoy travel, culture and wildlife, and you want access to amazing content in those areas. You’re not happy doing what’s always been done – you want to research, invent and test ideas in collaboration with other talented people.

This is a new and unique role, best suited to an individual who is highly organised, able to communicate well, honest and empathetic.

What you will do

• Bring the latest insights, trends, and best practices to GVI as it grows its social reach and engagement
• Craft strategies to maximise our audiences on Instagram, TikTok, Facebook, LinkedIn and Twitter, with a special focus on rapid expansion on Instagram and TikTok
• Stay on top of emerging and as yet unutilised platforms at GVI (like Discord) and be ready to launch quickly when it’s right
• Research and advise on the best focus for GVI’s social presence – ensuring we are directing our efforts toward the right channels at the right time
• Present your social strategy back to the business, showing specific insights into GVI’s customers and how you’ll work toward commerical goals
• Guide your Content Producer to create content that meets your strategy and the niche requirements of social platforms and audiences
• Guide your Community Manager to elevate GVI’s customer service on social – we want to build our community, not just respond to DMs
• Support, train and advise GVI staff on social media best practices when required
• Engage with GVI staff to generate content
• Be passionate about all things GVI and content our audience is sharing, liking, recommending and talking about
• Motivate and lead your social team through pulling and analysing data, and enjoying the pace of social channels where change is often required
• Develop strategies to roll out major stories and campaigns
• Collaborate with our Video Strategist to develop innovative approaches to social video including YouTube
• Collaborate with the broader Marketing team to ensure social content is well-integrated into our marketing ecosystem and a repurposing strategy is in place

What you will need

• Extensive knowledge of Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube as well as a familiarity with other current digital platforms Discord
• Ability to lead a team and manage multiple requests in a fast-moving environment
• Excellent attention to detail and understanding of how people interact with content on different social platforms
• Excellent understanding of a Gen Z audience, specifically US/ UK
• Excellent instinct to spot stories – able to jump on trends and conversations quickly
• Great visual eye for briefing and reviewing design and video
• Ability to write sharp, clean copy
• Organised, efficient, and with good attention to detail
• An appreciation for the complex issues that surround working in a social enterprise – you must be able to join conversations around conservation, social justice and identity politics among others in ways that represent GVI’s ethics

Skills and qualifications:

• 5+ years’ experience leading digital marketing campaign work and working with your own direct reports
• An excellent portfolio of work
• Extensive experience working in Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube
• Degree or diploma in digital marketing, communication, advertising or similar
• Experience with scheduling and reporting tools – social listening is advantageous