Specialist: Campaigns at Absa Group Limited (Absa)

Job Summary

• We are seeking a Campaign Specialist to Campaign Specialist is responsible for the design, implementation, and execution of strategic, data-driven campaigns within the Absa Rewards portfolio. This role enables customer-centric innovation and supports business growth through actionable insights and cross-functional collaboration.
• This role falls within the Lifecycle management team sub-job family, where the focus is on designing, implementing and executing campaigns based on data driven insights and support strategic initiatives. The successful candidate will act as a value enabler and integrator, bringing deep functional expertise and industry insight to shape and execute campaign strategies.
• This role requires a skilled campaign specialist who can build and scale data driven insight into revenue generating campaigns. The successful candidate will be responsible for end to end campaign management.

Job Description

Qualifications & Experience required

• Bachelor’s degree in marketing ,communication management , or a related field (required).
• Postgraduate qualification Marketing, Data Analytics, or Business (advantageous)
• Minimum 3–5 years’ experience in CRM ,Marketing with a focus on direct marketing, analytics skills or insights roles within a retail bank or loyalty prorammes with C2C environment.
• Proven ability to manage cross-functional teams and influence campaign /data strategy across.
• Proven track record in designing and executing data-driven campaigns that drive measurable business outcomes.
• Strong understanding of loyalty programme mechanics, customer lifecycle management, and retail banking products.
• Familiarity with campaign governance, compliance, and regulatory frameworks in financial services.
• Experience in cross-functional collaboration, particularly with data, customer, and product teams.
• Project Management: Ability to manage multiple campaigns simultaneously, with strong prioritisation and time management.
• Customer-Centricity: Deep understanding of customer behaviour and segmentation to tailor campaigns effectively.
• Communication: Strong written and verbal communication skills to influence stakeholders and present insights.

Preferred Certifications (not all required)

• CRM platforms, data analytics, or campaign management (e.g., Salesforce) (preferred)

Key Responsibilities

Campaign Strategy & Planning:

• Design and develop targeted campaign strategies aligned to customer lifecycle stages, business objectives, and Rewards programme goals.
• Translate customer insights and behavioural data into actionable campaign plans that drive engagement, retention, and value generation.
• Define campaign objectives, KPIs, and success metrics in collaboration with cross-functional teams.

​​​​​​​Campaign Execution & Management:

• Manage end-to-end campaign execution, including briefing, creative development, segmentation, channel selection, deployment, and post-campaign analysis.
• Ensure timely delivery and quality execution across digital, direct, and partner channels.
• Monitor campaign performance and implement optimisations to improve outcomes.

​​​​​​​Data-Driven Insights & Personalisation

• Leverage customer data and analytics to inform campaign targeting, personalisation, and messaging strategies.
• Work closely with analytics and data teams to build predictive models and segmentation frameworks.
• Continuously test and refine campaign elements using A/B testing, and other optimisation techniques.

​​​​​​​Stakeholder Engagement & Collaboration

• Collaborate with internal teams including Product, Marketing, Martech, Data & Analytics to ensure campaign alignment and integration.
• Act as a subject matter expert on Rewards campaigns, providing guidance and thought leadership across the business.

​​​​​​​Performance Measurement & Reporting

• Collaborate with MI/BI to track and report on campaign performance against defined KPIs, including ROI, customer engagement, conversion rates, and retention.
• Present insights and recommendations to senior stakeholders to inform strategic decisions.
• Maintain dashboards and reporting tools to ensure transparency and continuous improvement.

​​​​​​​Compliance & Governance

• Ensure all campaigns adhere to regulatory, legal, Compliance, and brand guidelines.
• Maintain audit trails and documentation for campaign activities.

​​​​​​​Innovation & Continuous Improvement

• Identify opportunities to enhance campaign effectiveness through new technologies, tools, and methodologies.
• Stay abreast of industry trends, customer behaviour shifts, and competitive activity to inform campaign innovation.
• Contribute to the evolution of the Rewards programme by testing new value propositions and engagement mechanisms.

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

End Date: November 5, 2025