Specialist: Campaigns Analytics - Absa Towers West at Absa Group Limited (Absa)

Job description

• Plan, design and build sales performance campaigns.
• Recommend the most appropriate channel (e.g. telephone, email, SMSs) for the execution of the campaign based on detailed assessment of the impact on the people and technology and the objectives of the campaign.
• Participate in the writing and editing of campaign scrips and obtain approval from campaign owners and relevant stakeholder (i.e. Legal, Compliance, Marketing) prior to implementation.
• Participate in the writing and editing of campaign scripts and obtain approval from campaign owner’s stakeholders (i.e. Legal, Compliance, Marketing) prior to implementation.
• Managing stakeholder expectations regarding campaign deliverables by providing detailed project plans for design and execution of campaigns and providing feedback on the progress of implementation on a daily or weekly basis.
• Identify the risks from a customer impact, financial and systems perspective for each planned campaign.
• Highlight the risks to the campaign owners together with actions to mitigate the risks. Where the risks are assessed to be unacceptably high, recommend alternative approaches or postponement of alteration of the campaign.
• Ensure that the operational management teams are thoroughly briefed prior to the commence of campaigns. 
• Analyze and interpret sales & service performance and identify opportunities to close performance gaps via campaigns.
• Initiate campaigns in support of achieving business objectives.
• Implement and manage sales campaigns in collaboration with stakeholder.
• Ensure customer orientation and focus on all campaigns. Ensure that Treating the Customers Fairly principles are applied in all Direct Marketing Campaigns with Group Marketing and CVS
• Design, implement and manage tactical sales performance incentives to support campaigns.

 Campaign Execution

• Based on a received campaign proposal/instruction, assess the campaign requirements received from relevant business area to understand the impact & feasibility of new campaigns.
• Determine campaign structure (e.g. email elements, SMSs), budget availability, capacity, digital systems support, by liaising with internal and external suppliers to ensure successful campaign implementation.
• Ensure stakeholder approval for campaign g0-ahead by obtaining relevant sign off to proceed with implementation.      

Post Campaign Analysis

• After the completion of each campaign, conduct internal and external analysis to pick up trends and best practice in terms of evaluation instruments to
• analyze the effectiveness of the campaign in terms of utilization of resources, customer take-up and whether campaign specific targets have been met.
• Oversee the development and implementation of appropriate measurement tools for tactical sales performance campaigns.
• Manage the system and technical campaign requirements related to new campaigns by participating in the projects and providing the required input related to system development, configuration and technical considerations.
• Identify the system, technical and data requirements by analyzing the campaign scripts.
• Provide the necessary system, technical and data requirements to enable the Business Analysts to create the relevant business documentation.
• Review and signoff all campaign documentation and forward to management for final signoff.
• Manage the development hand over process to ensure the campaign functionality requirements have been met and ensure that the campaign technical requirements are fully met by checking the campaign project plan.

Campaign Technical Management

• Analyze campaign performance to comprehend the customer behavior reflected by the targeted customers. Unpack each campaign performance a executed.
• Analyze the customer products campaigned to and review the outcomes.
• Perform a segment analysis to comprehend the behavior influenced.
• Determine through analysis the optimal channels of use for the various portfolios & campaigns.
• Determine the efficacy achieved with the utilization of Marketing Cloud tool.
• Analyze & determine insights from customers with multiple product holdings.
• Develop a customer view of the campaign performance.
• Build a campaign dashboard to review campaign performances at a respective channel view.
• Proficient use of excel as an analytical tool.

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)