Specialist Communication: Personal & Private Banking (PPB) at Absa Group Limited (Absa)

Key Accountabilities:

Strategic Communication Execution

• Translate marketing objectives into clear, actionable communication plans.
• Support campaign rollouts across digital, print, broadcast, and experiential platforms.
• Align messaging with the Business Unit’s strategic priorities and tone of voice.

Content Development & Management

• Develop and edit content for campaigns, press releases, internal communications, and thought leadership.
• Collaborate with creative teams and agencies to ensure timely delivery of assets.
• Maintain a content calendar and ensure consistency across all touchpoints.

 Stakeholder Engagement

• Build strong relationships with internal stakeholders to ensure communication relevance.
• Facilitate feedback loops to refine messaging and improve engagement.
• Support cross-functional collaboration to deliver integrated communication solutions.

Channel Management & Digital Enablement

• Manage intranet, email newsletters, social media, and website content.
• Monitor channel performance using analytics and recommend improvements.
• Leverage AI-driven tools and omnichannel strategies to optimise reach and engagement.

Compliance & Governance

• Ensure all communication adheres to brand, legal, and regulatory guidelines.
• Identify and mitigate reputational risks in messaging and campaigns.
• Maintain documentation and audit trails for communication activities.

Education & qualifications:

• Bachelor’s Degree, Advanced Diploma, or B Tech (NQF 7)

Field of Study: (Preferred):

• Marketing
• Communications

Work Experience:

• 3 - 5 years experience in communications, including a track record of 2 years in a team lead/people management or technical position.
• Exposure to client service, campaign execution, and quality management.
• Familiarity with regulatory compliance in marketing communications.