Specialist: Digital Communications at Capitec Bank

Purpose Statement

• Join Capitec Bank as a Specialist in Digital Communications and Social Media, where you will play a key role in shaping our brand's online presence. We are seeking an expert in digital marketing and communications to drive our social media strategies and ensure we engage effectively with our target audience. If you have a passion for social media, a deep understanding of digital communications, and a desire to make a meaningful impact, this is the perfect opportunity for you.

Experience

Minimum:

• At least 5 years of experience in digital marketing and communications, either within a marketing/communications environment or agency.
• Experience managing stakeholders and third-party service providers.
• Solid knowledge of social media platforms and advertising tools (e.g., Twitter, Facebook, Instagram, YouTube, TikTok).
• Proficiency in using analytics tools such as Google Analytics and social media analytics tools.

Ideal

• Exposure to customer relations, brand activation, and brand management.
• Familiarity and advanced usage of social listening tools (e.g., Brandwatch, Emplifi, DataEQ)

Qualifications (Minimum)

• A relevant degree in Marketing or Digital Communications

Qualifications (Ideal or Preferred)

• Post Graduate Diploma in Communication or Marketing

Knowledge

Minimum:

Knowledge of:

• Current affairs
• Communication (Messaging, tone etc)
• Social Media platforms (i.e. Twitter, Facebook, Instagram, Youtube)
• Online community management
• Social media ORM & Reporting (i.e. BrandsEye, Meltwater, Conversocial)
• Social Advertising tools (Facebook Business Manager, Twitter Ad, etc)
• Social media crisis management

Ideal:

Knowledge of:

• Financial services 
• Integrated social / digital marketing
• Digital media or ad operations
• Social media technology developments
• Digital advertising

Skills

• Communications Skills
• Planning, organising and coordination skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Interpersonal & Relationship management Skills
• Analytical Skills
• Strategic Thinking Skills
• Attention to Detail
• Business writing skills