Specialist – Digital Marketing (Fixed Term Contract) at Defy Appliances

Key Responsibilities:

• Collaborate with stakeholders in the business and in the Global team to ensure the 3 brand website requirements and objectives are alignment to the Brand CI’s
• Design and develop new web pages, website features, and functionalities using HTML, CSS, JavaScript if necessary, as the platforms are template based off Adobe AEM
• Be very comfortable in working on the Adobe AEM platform as this is global procedure.
• Ensure the 3 websites are responsive and accessible from various devices and browsers.
• Be agile in assisting with website updates, product changes and updates, creative and other interactive developments required on the websites.
• Assist in getting campaigns live for any of the 3 brands on the website in terms of landing pages or content.
• Regularly update and maintain website product content for the 3 brands, including text, tech specs and any special features that need to be highlighted with the use of images, videos, and other media. 
• Implement SEO best practices to optimize content for search engines and improve organic rankings monthly.
• Manage the content syndication partner to retailer websites.
• Analyze user behaviour through data analytics on the websites and make data-driven decisions to improve website performance.
• Conduct usability testing and website audit in terms of speed and user experience.
• Continuously optimize the websites to enhance consumers experience and ease of navigation.
• Integrate third-party tools and plugins to enhance website functionality, such as analytics, CRM, email marketing, etc.
• Utilizing these tools to report back on performance and trends.
• Collaborate with other teams to integrate online campaigns and initiatives into the website seamlessly

Minimum Requirements:

• Bachelor's degree in Web Development, Computer Science, Information Technology, or a related field.
• Proven experience in web development, design, and website management.
• Proficiency in HTML, CSS, JavaScript, and other web development languages.
• Knowledge of content management systems (CMS), Specifically Adobe Experience Manager and website builders such as Shopify, WooCommerce or other.
• Familiarity with web analytics tools, SEO principles, and user experience design.