Specialist Marketing Communications Retail(MBSA) at Mercedes-Benz South Africa Ltd

Objective of the job:

• To build and maintain image and performance of the brand, by executing and coordinating the retail marketing strategy through coordinated retail marketing campaigns, making the brand more visible through brand fit advertising and tactical offers using appropriate channel selection and in compliance to the Company's Integrity Codes
• All activities will be done in compliance with the Company's Integrity Code and other relevant policies.

Main :

• Retail Communication Strategy: Co-develop the marketing strategy that support global and local brand guidelines for retail tactical campaigns - new cars/used that supports and achieves the sales objectives.
• Dealer agent steering & relationship management: Managing and building relationships with dealer agents in order to execute on the agreed strategy through various interactions and feedback loops. Provide monthly/quarterly review and feedback to the agent network team & to ensure agent activities targets are met.
• Leads reporting: Ensure that daily, weekly, monthly lead targets are being met for New/CPO. Predetermine early warning signals, which are in place to detect any deviation from target. Ensure accurate analysis and reporting to all stakeholders is maintained.
• Collaborations: Management and leveraging of various sponsorship assets to ensure maximum ROI, engagement and agent integration. Ensure the strategic relationship is maintained amongst the various sponsorship assets and where necessary a leveraging plan needs to be developed to support retail.
• Retail Advertising Communication: Manage all suppliers to create and execute strong through the line retail tactical communication campaigns for both New Cars and CPO within budgets and agreed timelines, as well as supporting product launch campaigns for agents based on the relevant brand campaign. Clear guidelines for agents and integrated communication with the sales/financial services team. Manage all advertising communication in line with compliance.
• Compliance: Adhering to the company's integrity code and all compliance regulations.

Knowledge, Skills and Attributes:

• Communication and interpersonal skillsanalytical
• Knowledge and experience of Marketing
• Digital marketing principles
• Retail experience (Plus)
• Relationship building and networking

Experience:

• 3-5 years' relevant experience