Specialist: Portfolio Management at Absa Group Limited (Absa)

Job Summary

• To develop and deliver existing customer management strategies and plans (eg. Retention, account activation and cross sell) for different customer segments across all channels. Ensure that business objectives and customer franchise metrics are achieved and exceeded, including managing of 3rd party relationships. Effective management and implementation of all existing customer marketing initiatives prioritizing based on value and volume contribution where applicable to drive book growth and market share.

Job Description

• Accountability:  Portfolio Manager
• Manage and lead team, including team development and succession planning.
• Develop and implement strategies in line with business objectives.
• Analyzing opportunity to grow business.
• Scout for joint ventures with 3rd parties to support business imperatives.
• Collaboration with other product houses for integrated propositions
• Preparing decks for CP MBR and QBR
• Reviewing and Approval of briefs, messages, customer treatment plans
• Accountability:  Specialist ECM
• Writing of marketing briefs
• Analyzing opportunity to grow business through cross-sell, acquisition or retention.
• Briefing and executing campaigns to the messaging team / CVM
• Collaboration with other product houses when opportunities arise from campaigning.
• Stakeholder management
• Liaising with frontline to ensure capacity planning before campaigns are executed.
• Working with analyst to track and monitor campaign performance.
• Writing of operational and informational messages
• Reviewing of marketing reverts before sending for approval.
• Working with CVM to move campaigns from CLO to Marketing Cloud

Education

• Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)