Sports Marketing Lead at Gap Infrastructure Corporation - GIC

Key responsibilities

Sports marketing and sponsorship management

• Develop and implement sports marketing strategies focused on rugby and soccer sponsorships.
• Manage sponsorship activations and sports partnership events, ensuring GIC’s brand is well-positioned at key sports engagements.
• Work closely with schools and sports organisations to drive grassroots engagement and brand awareness.
• Coordinate branding efforts and promotional activities at sponsored sports events, ensuring maximum visibility and impact.
• Build and maintain relationships with sports stakeholders, including school administrators, coaches, and sports federations.

Athlete and brand ambassador management

• Manage relationships with sponsored athletes, ensuring they receive branded kits and meet sponsorship obligations.
• Arrange athlete travel, race entries, and accommodations as needed, in alignment with sponsorship agreements.
• Oversee contract negotiations with athletes and ambassadors to maximise brand exposure.

Fitness app and online store management

• Oversee the management, development, and promotion of GIC’s fitness app, ensuring it remains relevant and engaging for users.
• Source and procure merchandise for the GIC online store, ensuring a diverse and high-quality product offering.
• Upload new products and manage inventory within the online store, ensuring accurate descriptions, pricing, and images.
• Keep records of products issued to staff and manage stock replenishment to ensure availability.

Annual staff running and cycling events

• Plan and execute staff participation in yearly running and cycling events, ensuring all logistics, branding, and promotional activities align with GIC’s fitness and sports marketing goals.
• Collaborate with internal teams and external event organisers to facilitate staff entries, transport, and branded kit distribution.

Partnership and negotiation management

• Be the main custodian for negotiations with sports organisations, event partners, and suppliers to secure beneficial sponsorship deals and activations.
• Identify new partnership opportunities to expand GIC’s presence in the sports and fitness industry.

Campaign performance and strategic adjustments

• Analyse the effectiveness of sports marketing initiatives, sponsorships, and activations.
• Adjust strategies based on performance data and insights to maximise engagement and return on investment.
• Collaborate with cross-functional teams to integrate sports marketing efforts with GIC’s overall marketing strategy.

Requirements

Qualifications and experience

• Bachelor’s degree in marketing, sports management, or a related field.
• Minimum three years of experience in sports marketing, sponsorship management, or event marketing.
• Proven ability to manage sports events, athlete sponsorships, and brand partnerships.
• Experience in digital marketing and e-commerce, particularly in managing an online store.
• In-depth knowledge of sports marketing trends and best practices.