Current Jobs at Gap Infrastructure Corporation - GIC

Key responsibilities

Social media and content management

• Develop and execute GIC’s social media and digital content strategy.
• Create, curate, and manage content across all digital platforms, including websites and social media.
• Maintain and manage the online community by responding to comments, messages, and user interactions.
• Ensure that all social media content aligns with GIC’s brand voice, values, and marketing objectives.
• Conduct daily content creation, ensuring that digital platforms are consistently updated and engaging.
• Optimise content for SEO and digital discoverability, keeping up with evolving search engine trends.
• Develop and manage video and visual content, working with designers and videographers to enhance digital storytelling.

Website updates and optimisation

• Ensure website content is regularly updated, incorporating new pages, case studies, and blog posts to enhance user engagement and SEO performance.
• Optimise web pages and landing pages to improve user experience and conversion rates.
• Work with IT and marketing teams to improve website functionality and ensure seamless navigation.
• Manage website SEO performance, ensuring that all content is optimised for search engine rankings.

Stakeholder collaboration

• Work closely with internal stakeholders, including, marketing, business development and operations, to gather requirements and ensure alignment with business objectives.
• Facilitate communication between project teams and stakeholders to ensure transparency and address any issues promptly.
• Collaborate with influential professionals in the industry who can serve as digital opinion leaders through face-to-face and virtual engagements.
• Develop digital content and tools to support key stakeholders, ensuring that their needs are met through targeted digital solutions.

Digital strategy and innovation

• Contribute to the development and execution of GIC’s overall digital strategy.
• Together with business development and the marketing team, define and optimise an omnichannel approach to enhance the company’s value proposition.
• Identify opportunities for digital innovation and improvements in business processes.
• Launch digital projects to enhance audience engagement and brand perception, in line with the company’s marketing strategy.
• Analyse target audiences to improve segmentation and refine content strategies accordingly.

Performance tracking and reporting on key performance indicators (KPIs)

• Monitor and report on key social media performance indicators, including engagement rates, audience growth, and content reach.
• Provide detailed analysis of digital marketing efforts and website performance, identifying areas for improvement.
• Conduct post-campaign analysis to measure the success of content strategies and refine future campaigns.
• Regularly present insights and performance reports to senior leadership.

Risk management and compliance

• Identify potential risks related to social media and digital marketing activities and develop mitigation strategies.
• Conduct regular risk assessments, updating project plans accordingly to ensure the success of digital initiatives.
• Ensure data safety and protection in accordance with company data protection regulations.

Resource management

• Allocate and manage project resources, including team members, service providers, and digital marketing tools.
• Ensure continuous community management across all social media platforms.
• Work with designers, video editors, and content creators to develop high-quality digital assets.

Requirements

Qualifications and experience

• Bachelor’s degree in marketing, digital media, communications, or a related field.
• Minimum three years of experience in digital content creation, social media management, or digital marketing.
• Proven track record of developing and managing successful social media campaigns.
• Experience in omnichannel digital marketing strategies is an advantage.
• Experience in video production and graphic design will be beneficial.

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Key responsibilities

Sports marketing and sponsorship management

• Develop and implement sports marketing strategies focused on rugby and soccer sponsorships.
• Manage sponsorship activations and sports partnership events, ensuring GIC’s brand is well-positioned at key sports engagements.
• Work closely with schools and sports organisations to drive grassroots engagement and brand awareness.
• Coordinate branding efforts and promotional activities at sponsored sports events, ensuring maximum visibility and impact.
• Build and maintain relationships with sports stakeholders, including school administrators, coaches, and sports federations.

Athlete and brand ambassador management

• Manage relationships with sponsored athletes, ensuring they receive branded kits and meet sponsorship obligations.
• Arrange athlete travel, race entries, and accommodations as needed, in alignment with sponsorship agreements.
• Oversee contract negotiations with athletes and ambassadors to maximise brand exposure.

Fitness app and online store management

• Oversee the management, development, and promotion of GIC’s fitness app, ensuring it remains relevant and engaging for users.
• Source and procure merchandise for the GIC online store, ensuring a diverse and high-quality product offering.
• Upload new products and manage inventory within the online store, ensuring accurate descriptions, pricing, and images.
• Keep records of products issued to staff and manage stock replenishment to ensure availability.

Annual staff running and cycling events

• Plan and execute staff participation in yearly running and cycling events, ensuring all logistics, branding, and promotional activities align with GIC’s fitness and sports marketing goals.
• Collaborate with internal teams and external event organisers to facilitate staff entries, transport, and branded kit distribution.

Partnership and negotiation management

• Be the main custodian for negotiations with sports organisations, event partners, and suppliers to secure beneficial sponsorship deals and activations.
• Identify new partnership opportunities to expand GIC’s presence in the sports and fitness industry.

Campaign performance and strategic adjustments

• Analyse the effectiveness of sports marketing initiatives, sponsorships, and activations.
• Adjust strategies based on performance data and insights to maximise engagement and return on investment.
• Collaborate with cross-functional teams to integrate sports marketing efforts with GIC’s overall marketing strategy.

Requirements

Qualifications and experience

• Bachelor’s degree in marketing, sports management, or a related field.
• Minimum three years of experience in sports marketing, sponsorship management, or event marketing.
• Proven ability to manage sports events, athlete sponsorships, and brand partnerships.
• Experience in digital marketing and e-commerce, particularly in managing an online store.
• In-depth knowledge of sports marketing trends and best practices.

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Key responsibilities

Content strategy and execution

• Develop and implement a comprehensive content strategy for GIC’s subsidiaries and executive leadership (CEO and Chairman), ensuring alignment with corporate goals.
• Lead and oversee the creation of thought leadership content for the CEO and chairman, positioning them as industry leaders through blog articles, opinion pieces, video content, and social media engagement.
• Drive strategic content planning for social media, PR, video platforms (including YouTube), and internal communications.
• Ensure content remains relevant, insightful, and impactful while maintaining brand consistency.

Executive brand management

• Work closely with the CEO and chairman’s digital creators to ensure content is strategically aligned with their industry positioning.
• Oversee social media and YouTube strategy for both executives, ensuring regular and engaging updates.
• Develop and maintain an executive content calendar, ensuring a steady stream of engaging thought leadership content.
• Liaise with PR teams, media partners, and content agencies to distribute content effectively and increase visibility.

Social media and digital content development

• Oversee and manage content across subsidiary social media platforms and executive leadership profiles, ensuring content is engaging and aligns with industry trends.
• Plan and execute video storytelling initiatives, ensuring high-quality production for social media, websites, and YouTube.
• Ensure that video content creation for GIC’s subsidiaries and executive team is handled with precision, maintaining a high production value.
• Manage community engagement strategies to ensure audience interaction, brand presence, and thought leadership.

Team leadership and collaboration

• Lead and manage a team of digital creators, ensuring strong execution of content strategies.
• Liaise with internal departments (operations, marketing, and PR teams) to ensure content aligns with broader company objectives.
• Work closely with external video teams, designers, and content creators to produce industry-leading content.
• Oversee partnerships with influencers, industry experts, and media outlets to amplify content reach.

Performance tracking and reporting

• Monitor and analyse content performance across multiple platforms, providing data-driven recommendations for improvements.
• Develop KPI reports for content engagement, audience reach, and video performance (including YouTube analytics).
• Track trends in digital marketing, industry insights, and competitor strategies to refine content execution.

Requirements

Education and Experience

• Bachelor’s Degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content creation, content strategy, or digital marketing.
• Proven track record in managing and producing content across various platforms (website, blogs, social media, etc.).

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Key responsibilities 

Strategic marketing planning and execution

• Develop and execute marketing strategies for subsidiaries that do not have a dedicated marketing team.
• Support existing subsidiary marketing teams by providing strategic guidance, best practices, and marketing alignment with group objectives.
• Assist in the establishment of new subsidiaries, ensuring their brand identity, marketing assets, and promotional strategies are effectively developed and launched.
• Work closely with the managing directors (MDs) and key stakeholders of subsidiaries to understand their business goals and tailor marketing initiatives accordingly.
• Ensure all subsidiary marketing efforts align with GIC’s corporate identity and group marketing strategy.
• Collaborate with digital content teams to create marketing materials that support subsidiary needs. 

Brand management and corporate identity

• Ensure brand consistency across all subsidiaries, maintaining high standards for messaging, visuals, and overall market positioning.
• Implement branding guidelines and oversee adherence across various subsidiary marketing materials.
• Assist in developing and refining the brand identity of newly established subsidiaries.

Digital marketing and website oversight

• Oversee and support subsidiary digital marketing efforts, ensuring best practices in content creation, social media, and search engine optimisation (SEO).
• Ensure all subsidiary websites are regularly updated, optimised for performance, and aligned with corporate branding.
• Monitor digital campaigns, providing feedback and recommendations for improvement based on data insights.
• Collaborate with subsidiary teams to launch digital projects and initiatives that drive brand visibility.

Reporting and performance analysis

• Track, measure, and report on the effectiveness of marketing initiatives across subsidiaries.
• Develop key performance indicators (KPIs) for subsidiary marketing teams and ensure reporting structures are in place.
• Conduct post-campaign analysis, ensuring data-driven decision-making for future marketing efforts.
• Provide regular performance updates to the group head of marketing and other senior stakeholders. 

Stakeholder collaboration and relationship management

• Serve as the primary marketing point of contact for subsidiary MDs, ensuring alignment between business goals and marketing strategies.
• Collaborate with internal teams and agencies, to ensure seamless marketing execution for subsidiaries.
• Identify opportunities for cross-subsidiary marketing collaborations and synergies to maximise brand impact. 

Team leadership and resource management

• Manage a marketing team responsible for supporting subsidiary marketing activities.
• Lead, mentor, and develop marketing professionals, ensuring the team is motivated and aligned with business goals.
• Allocate and manage resources efficiently, ensuring that each subsidiary receives the marketing support required for success.
• Oversee external agencies, freelancers, and service providers where needed to execute subsidiary marketing plans.

Requirements

Qualifications and experience

• Bachelor’s degree in marketing, business administration, or a related field.
• Minimum five years of experience in marketing, with experience in multi-brand or subsidiary marketing environments preferred.
• Proven ability to manage marketing campaigns across different business units and industries.
• Experience in launching new brands or businesses is highly advantageous.
• Strong track record of managing marketing teams and external service providers.

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Key Responsibilities:

Marketing Strategy and Brand Growth

• Lead the execution of the overall brand and marketing strategy for GIC (Infrastructure division, including CEO and Chairman’s brands).
• Ensure the successful execution of branding and marketing plans to increase brand awareness and effective marketing across all platforms.
• Identify public relations and corporate social responsibility opportunities as part of the broader marketing strategy.
• Set clear marketing objectives, optimise spending, and track performance against key metrics.
• Engage and manage external service providers, freelancers, and agencies to execute the marketing plan effectively.
• Drive the growth of GIC’s CEO and Chairman’s personal brands in alignment with the corporate brand strategy by working closely with digital creators.

Digital Marketing and Website Management

• Drive online growth campaigns and collaborate with external service providers to achieve branding and marketing goals.
• Identify creative ways to expand GIC’s reach online through digital content, social media, video, and influencer collaborations.
• Ensure that website content is regularly updated to reflect company news, projects, and campaigns.
• Ensure that google paid advertising campaigns are regularly updated to reflect company news, projects, and campaigns.
• Optimise website search engine performance and manage campaign-related landing pages.
• Monitor digital marketing trends and implement new strategies to keep GIC at the forefront of digital innovation.

Sponsorships and Strategic Partnerships

• Oversee and manage sponsorship activations, ensuring alignment with brand and business objectives.
• Develop and maintain relationships with key stakeholders and strategic partners to maximize brand exposure and impact.
• Manage GIC’s sports marketing initiatives, including partnerships with top rugby and soccer schools.
• Evaluate the effectiveness of sponsorship activations, ensuring measurable return on investment and brand positioning success.

Reporting and Performance Analysis

• Create and maintain analytics reports across multiple platforms to extract key insights for future campaign development.
• Assess branding and marketing activity performance, taking corrective action where necessary.
• Conduct industry analysis to stay updated with the latest marketing trends and innovations.
• Provide data-driven proposals and recommendations for marketing initiatives.
• Report on the performance of branding and marketing activities for GIC, Chairman and CEO, identifying areas of growth and improvement.

Financial and Budget Management

• Develop, prepare, and manage the branding and marketing budget.
• Allocate funds appropriately to marketing activities, ensuring cost efficiency and maximum return on investment.
• Monitor and report on marketing spending to ensure budget adherence and financial accountability.

Managerial Duties and Team Leadership

• Lead, mentor, and manage the marketing team, ensuring team members are motivated, challenged, and supported.
• Manage external service providers, ensuring effective execution of marketing initiatives.
• Provide strong marketing leadership, ensuring marketing planning and management align with business objectives.
• Attend and contribute to meetings with internal and external stakeholders.

General Marketing Responsibilities

• Oversee the execution of the marketing plan from start to finish, leveraging internal support and external agencies where needed.
• Manage relationships with service providers, ensuring the highest quality of work and efficiency.
• Identify, build, and manage partnerships with key stakeholders to strengthen GIC’s brand and marketing initiatives.
• Present ideas, strategies, and final deliverables to internal and external teams.
• Communicate marketing strategies, budgets, and performance updates with executives and directors.
• Ensure corporate identity and visual brand elements are maintained and used correctly across all departments and by all employees.

Requirements

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Experience in the construction, engineering, or related industries (preferred).