Marketing Manager at Gap Infrastructure Corporation - GIC

Key Responsibilities:

Marketing Strategy and Brand Growth

• Lead the execution of the overall brand and marketing strategy for GIC (Infrastructure division, including CEO and Chairman’s brands).
• Ensure the successful execution of branding and marketing plans to increase brand awareness and effective marketing across all platforms.
• Identify public relations and corporate social responsibility opportunities as part of the broader marketing strategy.
• Set clear marketing objectives, optimise spending, and track performance against key metrics.
• Engage and manage external service providers, freelancers, and agencies to execute the marketing plan effectively.
• Drive the growth of GIC’s CEO and Chairman’s personal brands in alignment with the corporate brand strategy by working closely with digital creators.

Digital Marketing and Website Management

• Drive online growth campaigns and collaborate with external service providers to achieve branding and marketing goals.
• Identify creative ways to expand GIC’s reach online through digital content, social media, video, and influencer collaborations.
• Ensure that website content is regularly updated to reflect company news, projects, and campaigns.
• Ensure that google paid advertising campaigns are regularly updated to reflect company news, projects, and campaigns.
• Optimise website search engine performance and manage campaign-related landing pages.
• Monitor digital marketing trends and implement new strategies to keep GIC at the forefront of digital innovation.

Sponsorships and Strategic Partnerships

• Oversee and manage sponsorship activations, ensuring alignment with brand and business objectives.
• Develop and maintain relationships with key stakeholders and strategic partners to maximize brand exposure and impact.
• Manage GIC’s sports marketing initiatives, including partnerships with top rugby and soccer schools.
• Evaluate the effectiveness of sponsorship activations, ensuring measurable return on investment and brand positioning success.

Reporting and Performance Analysis

• Create and maintain analytics reports across multiple platforms to extract key insights for future campaign development.
• Assess branding and marketing activity performance, taking corrective action where necessary.
• Conduct industry analysis to stay updated with the latest marketing trends and innovations.
• Provide data-driven proposals and recommendations for marketing initiatives.
• Report on the performance of branding and marketing activities for GIC, Chairman and CEO, identifying areas of growth and improvement.

Financial and Budget Management

• Develop, prepare, and manage the branding and marketing budget.
• Allocate funds appropriately to marketing activities, ensuring cost efficiency and maximum return on investment.
• Monitor and report on marketing spending to ensure budget adherence and financial accountability.

Managerial Duties and Team Leadership

• Lead, mentor, and manage the marketing team, ensuring team members are motivated, challenged, and supported.
• Manage external service providers, ensuring effective execution of marketing initiatives.
• Provide strong marketing leadership, ensuring marketing planning and management align with business objectives.
• Attend and contribute to meetings with internal and external stakeholders.

General Marketing Responsibilities

• Oversee the execution of the marketing plan from start to finish, leveraging internal support and external agencies where needed.
• Manage relationships with service providers, ensuring the highest quality of work and efficiency.
• Identify, build, and manage partnerships with key stakeholders to strengthen GIC’s brand and marketing initiatives.
• Present ideas, strategies, and final deliverables to internal and external teams.
• Communicate marketing strategies, budgets, and performance updates with executives and directors.
• Ensure corporate identity and visual brand elements are maintained and used correctly across all departments and by all employees.

Requirements

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Experience in the construction, engineering, or related industries (preferred).