Digital Creator at Gap Infrastructure Corporation - GIC

Key responsibilities

Social media and content management

• Develop and execute GIC’s social media and digital content strategy.
• Create, curate, and manage content across all digital platforms, including websites and social media.
• Maintain and manage the online community by responding to comments, messages, and user interactions.
• Ensure that all social media content aligns with GIC’s brand voice, values, and marketing objectives.
• Conduct daily content creation, ensuring that digital platforms are consistently updated and engaging.
• Optimise content for SEO and digital discoverability, keeping up with evolving search engine trends.
• Develop and manage video and visual content, working with designers and videographers to enhance digital storytelling.

Website updates and optimisation

• Ensure website content is regularly updated, incorporating new pages, case studies, and blog posts to enhance user engagement and SEO performance.
• Optimise web pages and landing pages to improve user experience and conversion rates.
• Work with IT and marketing teams to improve website functionality and ensure seamless navigation.
• Manage website SEO performance, ensuring that all content is optimised for search engine rankings.

Stakeholder collaboration

• Work closely with internal stakeholders, including, marketing, business development and operations, to gather requirements and ensure alignment with business objectives.
• Facilitate communication between project teams and stakeholders to ensure transparency and address any issues promptly.
• Collaborate with influential professionals in the industry who can serve as digital opinion leaders through face-to-face and virtual engagements.
• Develop digital content and tools to support key stakeholders, ensuring that their needs are met through targeted digital solutions.

Digital strategy and innovation

• Contribute to the development and execution of GIC’s overall digital strategy.
• Together with business development and the marketing team, define and optimise an omnichannel approach to enhance the company’s value proposition.
• Identify opportunities for digital innovation and improvements in business processes.
• Launch digital projects to enhance audience engagement and brand perception, in line with the company’s marketing strategy.
• Analyse target audiences to improve segmentation and refine content strategies accordingly.

Performance tracking and reporting on key performance indicators (KPIs)

• Monitor and report on key social media performance indicators, including engagement rates, audience growth, and content reach.
• Provide detailed analysis of digital marketing efforts and website performance, identifying areas for improvement.
• Conduct post-campaign analysis to measure the success of content strategies and refine future campaigns.
• Regularly present insights and performance reports to senior leadership.

Risk management and compliance

• Identify potential risks related to social media and digital marketing activities and develop mitigation strategies.
• Conduct regular risk assessments, updating project plans accordingly to ensure the success of digital initiatives.
• Ensure data safety and protection in accordance with company data protection regulations.

Resource management

• Allocate and manage project resources, including team members, service providers, and digital marketing tools.
• Ensure continuous community management across all social media platforms.
• Work with designers, video editors, and content creators to develop high-quality digital assets.

Requirements

Qualifications and experience

• Bachelor’s degree in marketing, digital media, communications, or a related field.
• Minimum three years of experience in digital content creation, social media management, or digital marketing.
• Proven track record of developing and managing successful social media campaigns.
• Experience in omnichannel digital marketing strategies is an advantage.
• Experience in video production and graphic design will be beneficial.