Strategy Director at Publicis Machine

The role

This is an exciting role for a senior strategist with the appetite to make work that works, lead established brands and build a strategy team in your vision. It’s an amazing opportunity to step into a very senior and visible strategy position with exposure to the client CMO and working with well-respected industry leaders within the leadership team.

Responsibilities

• Strategic Lead on the brands you work on
• Act as the brand custodian to the brands you work on
• Articulate and interrogate client needs based on the brand and business strategy
• Use research to create original and innovative insights and provide a high-quality interpretation of research findings
• Working with and inspiring the team to produce a clear and directional strategy that is founded on commercial and consumer insight
• Writing inspiring creative briefs
• Develop, construct and present compelling strategies to clients
• Develop clear and consistent digital and content strategies
• Provide input into optimising the customer experience and ensuring brand consistency
• Constantly monitor campaigns and projects to ensure they adherence to the set strategic direction
• Analyse and interpret web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Report on the performance of all campaigns
• Constantly raise the standard of strategic output across all client accounts
• Inspire a culture of strategic thinking and innovation throughout the strategy department and the wider agency
• Lead and present the outcome of strategic work for new business pitches

Qualifications /Experience

• Marketing/brand communication experience of 6+ years
• Relevant marketing/communications diploma/degree
• Hands-on experience with online marketing tools and practices
• Demonstrable experience with SEO/SEM and CRM software
• Solid knowledge of web analytics tools like Google Analytics
• Strong understanding of media planning
• Experience in developing, managing and presenting solutions within a creative environment
• Proven ability to create cross-channel and content strategies

Personality

• Solution orientated
• Curious
• Comfortable in a high performance, fast-paced environment
• Open and active team player