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  • Posted: Feb 28, 2020
    Deadline: Not specified
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    Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers i...
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    Strategy Director

    The role

    This is an exciting role for a senior strategist with the appetite to make work that works, lead established brands and build a strategy team in your vision. It’s an amazing opportunity to step into a very senior and visible strategy position with exposure to the client CMO and working with well-respected industry leaders within the leadership team.

     

    Responsibilities

    • Strategic Lead on the brands you work on
    • Act as the brand custodian to the brands you work on
    • Articulate and interrogate client needs based on the brand and business strategy
    • Use research to create original and innovative insights and provide a high-quality interpretation of research findings
    • Working with and inspiring the team to produce a clear and directional strategy that is founded on commercial and consumer insight
    • Writing inspiring creative briefs
    • Develop, construct and present compelling strategies to clients
    • Develop clear and consistent digital and content strategies
    • Provide input into optimising the customer experience and ensuring brand consistency
    • Constantly monitor campaigns and projects to ensure they adherence to the set strategic direction
    • Analyse and interpret web traffic metrics and suggest solutions to boost web presence
    • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
    • Report on the performance of all campaigns
    • Constantly raise the standard of strategic output across all client accounts
    • Inspire a culture of strategic thinking and innovation throughout the strategy department and the wider agency
    • Lead and present the outcome of strategic work for new business pitches

    Qualifications /Experience

    • Marketing/brand communication experience of 6+ years
    • Relevant marketing/communications diploma/degree
    • Hands-on experience with online marketing tools and practices
    • Demonstrable experience with SEO/SEM and CRM software
    • Solid knowledge of web analytics tools like Google Analytics
    • Strong understanding of media planning
    • Experience in developing, managing and presenting solutions within a creative environment
    • Proven ability to create cross-channel and content strategies

    Personality

    • Solution orientated
    • Curious
    • Comfortable in a high performance, fast-paced environment
    • Open and active team player

    Method of Application

    Interested and qualified? Go to Publicis Machine on www.linkedin.com to apply

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