Strategy Director at Wunderman Thompson

Lead Strategist skilled in both communication strategy and digital strategy (10 years)
Experience spanning across multiple industries including financial services, telecommunications, technology, FMCG and retail as well as multi-regional strategic planning experience across Africa.

• Digital strategy translating lead agency communication strategies across the conversion funnel.
• Developed annual digital playbooks & campaign strategies together with roll-out plans, measurement & reporting.
• Developed Brand Positioning Strategies across a range of categories and industries
• Developed the Brand Architecture
• Develop multi-channel digital strategies
• Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
• Generate and lead all strategic and creative client workshops
• Specialist Understanding of Paid, owned & earned media, implementation, and optimisation tactics.
• Strong data background and associated qualifications and certificates
• Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
• Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
• Experience helping to lead integrated, multi-platform marketing campaigns.
• Understanding of KPIs and how best to measure success in brand, digital or social strategy.
• A grasp of how business, brands and consumers interact.
• Deep understanding of/ and experience in consumer research (qual & quant) and a grasp of a wide range of approaches. Facility with interpreting research, the difference between an observation and an insight, and how to best apply them to marketing strategies.
• Experience in synthesis of research and business data into insights and idea generation.
• Ability to collaborate with creative team in developing concepts and campaigns.
• Anticipates and develops solutions to client needs and problems.

Planning and Implementing:

• Brand Communications Strategy
• Digital Strategy
• Creative Strategy
• Positioning Strategy
• Campaign Strategy
• Brand Development
• Market and Consumer Research
• Market and Consumer Trends
• Trend Forecast
• Strategic Insights

Qualifications Required

• Matric
• Communication strategy and digital strategy
• Relevant marketing/ communications degree NQF 7