Superbalist - Copy Lead at Superbalist.com

Key responsibilities / accountabilities:

Technical / Performance Copy

• Develop, maintain and clearly articulate the copy brand guidelines for all platforms [mobile, desktop, video, emails, social, ads, magazine, blog, ATL, BTL etc.
•  This includes all verticals, CRM, Marketing/Brand as well as Creative Studio.
• Use performance metrics to investigate copy elements’ success and use findings to improve copy solutions & guidelines.

Team Management & Quality Control

• Assume ultimate responsibility for final quality and accuracy of the end product of all copy team members.
• Inspire the team to continually raise the bar on innovation, creativity, and imagination for all work produced.
• Develop the copy team’s personal skills through mentoring, setting goals and teaching.
• Ensure that work is divided equally and fairly.

Digital Content 

• Partner effectively with agency and internal teams to ensure copy solutions accurately communicate qualities consistent with the Superbalist brand image. 
• Lead team of copywriters/writers to create boundary-pushing content and campaigns for the digital space.
• Stay up-to-date on the latest digital trends and talent.
• Ensure campaigns are customised for our content publishing platforms.
• Work closely with the Head of Brand, CRM and Creative ~Studio and Digital design to oversee the rollout of all briefs.

Qualifications and experience:

• A tertiary degree
• 4+ years work experience as a copywriter/writer 
• Experience at a fashion publication or online store is a plus
• Versatility and an enjoyment of varied copy types
• Committed, reliable and able to meet tight deadlines
• The ability to think and act independently in a fast-paced environment
• Penchant and talent for storytelling and a passion for youth culture and style
• Ability to understand what works and doesn't, and to quickly adapt accordingly 
• The ability to work with a large team and multi-task
• An ability to track trends in the market at large and in Superbalist shopper behaviour