Supervisor: Marketing Intelligence at eMedia Investments

Description

The incumbent would be required to oversee the team of Marketing Intelligence Specialists who are responsible for supporting the sales teams by arming with media consumption information and facts and providing go to market presentations for them to go out and sell airtime. 

Interpersonal and team relationships

• Build, support and maintain interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Personal development

• Complete Individual Development Plan. Attend learning and development courses. Participate in peer and team learning initiatives.

Budget Compliance

• Comply with work rules, standards and methods. Take care to minimize waste. 

Ensure adherence to Company Policies

• Adhering to and ensure adherence to statutory regulations, organisational standards, policies and procedures.  

Team Supervision, Performance and Development

• Planning, scheduling, coordinating and supervising subordinate activities to ensure efficiency and achievement of goals. 
• Participating in people development initiatives such as performance management, succession planning and talent management to ensure team performance meet the required standards. 
• Facilitating new hire induction and training.
• Assessing team development needs and close gaps.
• Coaching subordinates by explaining how and what must be done to ensure appropriate team development.
• To train and educate the sales teams with media industry information with regards to viewing behaviour and viewing patterns, trended competitor analysis and all information that is relevant pertaining to TV viewing.

Research 

• Understanding research and analysing data using specialist industry resources.
• Receiving, understanding, analysing and making industry research available to relevant Sales staff and presenting findings to relevant stakeholders.
• Evaluating effectiveness of campaigns in order to inform future campaigns.
• Monitoring, tracking and analysing all competitor activity.
• Identifying target audience/s and analysing their characteristics, behavior and media habits.

Monitor Marketing Intelligence

• Supply competitor information, media landscape, audience insights, and brand insights information to Sales Department and to relevant internal stakeholders in order to retain and grow business.
• Compile and submit reports to the Chief Commercial Officer, Group Head of Sales and other reports that may be required from time to time.
• Proactively identify trends that may affect current or potential revenue streams across channels.
• Prepare and submit media landscape updates to relevant internal stakeholders.
• Determine market trends and analysis.
• Provide input to marketing strategy.

Client Liaison 

• Managing Account Executive (AE) and client/agency relationships to build respect and trust in your judgment.
• Attending client/agency meetings, with AE’s.
• Attending external meetings such as BRC, Telmar, and The Nielsen Company.

Requirements

Qualifications

• National Senior Certificate - Essential
• 3-year National Diploma in Marketing / Media / Research - Essential
• Bachelor's Degree in Marketing / Media / Research - Recommended

Experience

• 5 - 8 years in Media Research and Planning - Essential
• 1 year in Supervisory role within Media Research and Planning - Essential

Computer Literacy

• MS Office Suite - Intermediate
• Telmar and/or Ariana - Intermediate

Functional/Technical Competencies

• Problem solving skills
• Planning skills
• Organising skills
• Decision-making skills
• Interpersonal skills
• Coaching skills
• Mentoring skills
• Persuasiveness
• Communication skills
• Presentation skills
• Facilitation skills
• Coping under pressure
• Conflict handling skills